Lexmark enters residential market

Home News Lexmark enters residential market

Dalton – Lexmark Carpet Mills, a leading manufacturer of hospitality carpets, has created a new line of residential products that will be introduced at Surfaces 2012. The new collection will include 18 styles crafted of Lexmark’s Primus solution-dyed PET yarn.


The 18 products in the Lexmark residential collection contain LCLs, enhanced loops, multi-tone and solid-color cut piles. Following today’s emerging color palettes, the residential color lines will feature exclusively mid-tones: pastels, grays, soft blues and greens, and a range of beige shades. The products will be offered on a large 24-slot showroom display, and deckboards will also be available. The showroom display and sample cards feature room scenes, attractive graphics, and 14” x 24” swatches.

“We saw an opportunity in retail for stylish, mid-range PET carpet styles, products at price points that will maximize retailers’ profit margins” says Lexmark CEO Todd White. “We believe our history and expertise in the hospitality market will give us an advantage in appealing to consumers looking for fashionable carpet that will perform well. Our sophisticated tufting equipment, including ColorTec and ColorTuft machines, allows us to create looks not often seen at retail.”

Ed Williams, president of residential, notes the company conducted extensive market research to determine the best products and price points. “We think we’ve developed an ideal mix of styles that will appeal to a broad segment of consumers,” Williams says. “We’re going to support our new line with the personalized and experienced customer service Lexmark has traditionally offered and provide additional training specific to retail.” Williams adds the company is also currently building a residential sales force to support the new residential line.

White added that the new Lexmark collection lays the groundwork for future growth in the retail sector.


Must Read

Mohawk donates supplies to local schools

Calhoun, Ga.—Mohawk is supporting safety precautions as local students, teachers and staff return to school by making several large donations in northwest Georgia prior...

Daltile supports Gary Sinise Foundation

Dallas—Daltile recently supported the Gary Sinise Foundation provide a new home for wounded veteran Rico Roman and his family. The home is the 64th...

UNY-Groups partners with Välinge

Japan—UNY-Group, an importer and producer of flooring products for the European market with a sales focus in the Netherlands, UK and Germany, is investing...

Technology, training go hand in hand

By Jason Goldberg I’ve been working in the flooring industry for 34 years. In every one of those years, having enough qualified installers has been...

Retail Lead Management tracks prospects from start to finish

By Megan Salzano Three years ago, Retail Lead Management (RLM) hit the market as a first-of-its-kind software system specifically designed to help flooring retailers manage...

Top tips to creating better video content

By Nicole Murray In today’s tech-dependent world, businesses are utilizing various electronic/digital tools to engage with consumers and generate brand awareness. One of those technologies...