Formica announces social media campaign

Home News Formica announces social media campaign

Barnwell, S.C. – Formica Flooring announces the launch of a 2012 social media campaign, which includes a blog (appropriately named FormicaFloorum) on formicaflooring.com and an enhanced presence on Facebook, Twitter, Pinterest, YouTube and Google+.

The FormicaFloorum blog contains helpful entries on choosing the right laminate flooring brand and style, and informing the consumer about the difference between hardwood and laminate by sharing stories of actual homeowners. Formica Flooring’s Facebook and Twitter pages are consistently updated with informative and engaging posts and links, and a YouTube channel will soon host videos on a variety of topics related to laminate flooring.

“We saw an opportunity to reach a vast audience of consumers through a strong social media presence,” said Travis Bass, executive vice president of sales and marketing.  “Our goal is to connect with potential consumers while delivering our brand story in a relevant and relatable context. We also anticipate that our retailer and distributor partners will want to connect with us through social media to leverage our consumer efforts.”

Must Read

Obituary: Larry Scott, 69

Bandera, Texas—Larry Scott, a veteran of the hardwood flooring and installation industry, passed away on Sept. 11, 2020. He was 69. Scott was born in...

Single-family starts continue growth path in August

Washington, D.C.—Single-family starts showed continued growth in August but overall housing production fell 5.1% to a seasonally adjusted annual rate of 1.42 million units...

Builder confidence soars to an all-time high

Washington, D.C.—In a strong signal that housing is leading the economic recovery, builder confidence in the market for newly built single-family homes increased five...

LG Hausys Floors introduces Artistry LVT collection

Atlanta, Ga.—LG Hausys Floors introduced a new addition to its PRESTG line of premium SPC flooring products called the Artistry collection. Designed with realistic...

The power of a strong mindset

By Jim Augustus Armstrong (First of two parts) “The most we can charge is 35% margins because people in our area won’t pay more.” I was...

As you recover, reach for low-hanging fruit

By Lisbeth Calandrino I recently received a call from a dear friend and business associate. He sounded down, so I asked him what was wrong....
X