Mohawk Group rolls out red carpet for L.A. Film Festival

Home Categories Carpet Mohawk Group rolls out red carpet for L.A. Film Festival

Los Angeles—The Mohawk Group played a supporting role in this year’s recent Los Angeles Film Festival by providing the red and ‘purple’ carpet for the opening of the 19th annual festival held at LA Live and other downtown Los Angeles venues as well as the Los Angeles County Museum of Art. 

In addition to the red carpet areas, Mohawk Group participated as a furniture and furnishings benefactor for the Filmmaker Lounge Competition, a new design and build competition at the festival that enlisted more than 25 entries by design firms from Southern California and beyond.

The event draws filmmakers, industry professionals, new talent and cinema aficionados from around the world, and showcases the best in new American and international cinema. This year a competition to design the filmmakers’ lounge was conducted by Designer Pages and Archinect, and included products from Mohawk Group, Ceasarstone, Fredericia and Kinetic Lighting. The winning lounge design was by Blnko of Los Angeles with a theme that focused on story windows—illustrating film as a window into a visual story—and featured Karastan’s Elegant Fracture. DDD, Robert Trempe, Napkin Sketch and Pierron Architecture were also recognized for their designs.

“We were very excited to be asked to participate in this year’s festival not only for the red carpet areas but also for the design competition,” said Christopher Stulpin, Mohawk Group’s creative director. “By conducting this competition with vast programmatic requirements, it’s clear the festival has a strong sense of the importance of design—that extends beyond film—to create a memorable experience on site for the filmmakers and other festival event programs. This matches our philosophy of aligning with collaborators that look to other design disciplines outside their own.”

The Mohawk Group provided a variety of products including Karastan’s Elegant Fracture in colors Cosmo and Cement for the filmmakers’ lounge, as specified in Blnko’s winning lounge design; Karastan’s Spectrum V36 Blaze for the opening and gala red carpet, and Karastan’s Spectrum V36 Purple-icious as a ‘purple’ runway carpet for the special opening of My Little Pony: Equestria Girls.

Must Read

5 ways to build customer relationships

(This article was originally published on It has been edited for content and style.) Brand equity, loyalty or affinity are really just terms used interchangeably to...

How consumers discover products on social media

(This article was originally published at It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...

Obituary: William Norris Little Sr., Shaw Industries

William Norris Little Sr., retired president/COO of Shaw Industries, passed away on Oct. 1, 2022 at the age of 91. Norris was born June 28,...

Louisville Tile acquires Mid America Tile

Louisville, Ky.—Louisville Tile Distributors has acquired a 100% interest in Mid America Tile, a wholesale tile distributor and importer specializing in ceramic, porcelain, glass,...
Some text some message..