As part of its iSelect floor shopping experience, Tarkett is introducing the new Specifi collection. iSelect is a customer-focused system that empowers consumers to select flooring that meets all their needs, from design to performance to budget and even health.
To create the Specifi system, Tarkett identified 17 of its most popular FiberFloor designs and produced each in four different constructions and warranty levels. Specifi is about having the flooring design you want in the performance and budget level you need.
“We heard a common story from flooring shoppers and retailers, in which people would fall in love with a certain design, only to discover they couldn’t afford it, or it wouldn’t be durable enough for their lifestyle,” explained Bruce Ziegler, director of product management. “We created the Tarkett Specifi collection because a flooring shopper should never feel like they need to sacrifice design for budget or performance needs. Tarkett promises customers solutions to meet all their needs and Specifi delivers that promise.”
Available in warm and comfortable coordinating designs, the product is perfect for expressing personality and style. Specifi’s four collections include: Liftetime, Magnitude, Easy Living, and Fresh Start.
Designed with tough, resilient wear layers that stand up to real-life water, moisture, scuffs, scratches and indentations, FiberFloor is an all-in-one solution. All Tarkett FiberFloor collections in Specifi are also certified asthma and allergy friendly by the Asthma and Allergy Foundation of America.
For more information on Tarkett products, visit http://www.tarkettna.com or call 800-367-8275.