Kennesaw, Ga.—Stainmaster will promote its new PetProtect carpet and cushion system at the Westminster Kennel Club show in February. PetProtect is the official carpet of the 138th annual All Breed Dog Show.
The company says the carpet and cushion system resists most difficult pet stains and easily releases pet hair when vacuumed. It will be featured in the WKC purple color at designated areas at Pier 94 and at Madison Square Garden during the show on Feb. 10-11. As part of the partnership, the brand is holding an Unshame Your Pet Photo Contest hosted on its Facebook page for a chance to win a trip to the show.