Tarkett introduces online chat program

Home Inside FCNews Tarkett introduces online chat program

Dec. 9/16 2013; Volume 27/number 16

Chagrin Falls, Ohio—Homeowners can now get real-time answers to their color and design questions using Live Person Chat on tarkettna.com/home. Digital engagement is transforming customer service and elevating the expectations of online and cross-channel shoppers. “Consumers are overwhelmed with choices and need to have resources available to get their questions answered when they need it,” said Stephanie Galaska, digital marketing manager, Tarkett North America. “Live Chat is a great way for consumers to get immediate information from experts who they can trust.”

Tarkett is working with five interior designers to provide an additional level of customer support with Live Person Chat interactive technology.

Live Chat will work in combination with Tarkett’s new iSelect program, which organizes all Tarkett products—luxury vinyl tile and plank, laminate and FiberFloor—into six easy-to-shop palettes, where each design complements the others within that grouping.

The designers will walk the homeowners through the iSelect program to make the shopping process easier. Users can provide some basic information (like their favorite colors, a description of existing furniture, the activity level in their home, etc.) and the designers can help identify the flooring that best expresses the consumer’s personality and coordinates with her home and style, while also living up to the wear and tear of everyday activity.

For more information on the Live Chat initiative, call 800.367.8275 or visit tarkettna.com.

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