Anaheim, Calif. – Scott Humphrey, chief executive officer (CEO) of the World Floor Covering Association (WFCA), announced Star Flooring as the annual winner of the Gold Standard Award for excellence in retailing. Star Flooring, an independently owned shop in Wichita, Kan., took home the honor, which includes a $5,000 check, acknowledgement on the WFCA website and a customized WFCA seal for their store entrance. The award will be presented in-person by WFCA representatives.
“It is clear to me after reviewing multiple applicants that Star Flooring ‘left no stone unturned’ when it comes to the retail experience,” Humphrey said. “Not only have they been recognized four years running in their largest daily, The Wichita Eagle, as the No. 1 flooring retailer in the city, but they have completed a state-of-the-art store renovation with themed room settings, a children’s play space, and custom sample displays to keep everything clean and organized.”
In response to receiving the award, Allen Clouse, director of retail sales, Star Flooring, said, “We are honored to receive the Gold Standard award from the WFCA. The foundation of our family-owned business is based on the very principles this award represents. We work hard to continuously improve and I am proud that the team is being recognized by the WFCA.”