Armstrong names its elite dealers

Home Press Release Armstrong names its elite dealers

Lancaster, Pa. — Armstrong Residential Flooring announced its 2013 Elite Retailers of the Year: The Floor Store (Gold); AJ Rose Carpets & Flooring (Silver); and Long Island Paneling Ceilings and Floors (Bronze). In addition, there were five 2013 Elite Pinnacle award winners.

“With more than 150 Elite showrooms nationwide, we wanted to recognize the best of the best,” said Stephen Staikos, general manager, national strategic accounts, Armstrong Floor Products. “These dealers have shown an outstanding commitment to the Armstrong brand as well as to their partners and customers. We congratulate them and are excited to award them with this prestigious honor.”

The Floor Store in Richmond, Calif, received the 2013 Gold Retailer of the Year award. The Floor Store, which has been in business for 27 years, has six locations and is planning to open a seventh early in 2014. Their employees are highly trained in every kind of floor covering they offer and the Floor Store’s installers are not independent contractors, but expert craftsmen who work exclusively for them.

The 2013 Silver Retailer of the Year award went to AJ Rose Carpets and Flooring, with locations in Natick and Burlington, Mass. AJ Rose Carpets and Flooring is a family-operated business that has grown substantially over the years, but has not lost sight of customer service.

Long Island Paneling Ceilings and Floors-based in Lindenhurst, N. Y., received the 2013 Bronze Retailer of the Year award. The chain has six locations covering Long Island. Innovation and customer service have proven to be a winning combination for the retailer, which  celebrates 50 years in business in 2014.

The 2013 Elite Pinnacle Award winners in each of five categories are:

  • High Average Unit Volume of 2013 Key Initiatives: Mercer Carpet One Floor & Home in Westminster and Ellicott City, Md.
  • Outstanding Sales Growth: Baker Bros., Phoenix, Ariz.
  • Lead Conversation/Closed Sales: Flooring America of Fairfax, Fairfax, Va.
  • Showroom Excellence: Dalene Flooring Carpet One, South Windsor, Conn.
  • Website Excellence, Floor Covering Associates, Shorewood, Ill.

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