Metroflor announces staff promotions

Home News Metroflor announces staff promotions

Norwalk, Conn.—Metroflor Corp. announced the promotion of two team members.

Jimmy Alexander has the new role of product and brand manager for the portfolio of brands available through Metroflor’s distribution network in the U.S. and Canada including: Konecto, Aspire Groutable LVT, Engage, Artistek and Metroflor LVT brands and Prevail Adhesives & Accessories.

In addition to providing strategic leadership in Metroflor’s sample fulfillment division and managing vendor relationships, Alexander works with Russ Rogg , president and CEO, to develop overall product and brand strategy encompassing all aspects of development, launch, implementation and promotional activities. Previously he served as Metroflor’s southeast district sales manager, responsible for directing and managing all sales related activities within the company’s network of independent distributors in the Southeast region.

“Given his sales perspective, Jimmy always places the customer first when making decisions for the Metroflor stable of brands, developing products, sales tools, collateral and merchandising that effectively meet their needs,” Rogg said.

Kevin Parker was promoted to technical sales manager, a new position. In this role, he works in conjunction with Metroflor district sales managers in a technical sales role by conducting presentations, addressing technical questions on Metroflor’s LVT products and promoting the company’s accessory products under the Prevail brand. He began his career at Metroflor in 2012 as installation trainer, responsible for training installers on the proper techniques and recommendations to successfully install the company’s products.

“Kevin has gained the respect of his colleagues and our distributor network as being the ‘go-to’ individual for tough questions and unique situations when a resolution is needed to successfully sell or install our products,” Rogg said. “He has become a trusted expert in his field.”

Must Read

Shaw Industries, Encina announce carpet recycling partnership

The Woodlands, Texas — Encina Development Group, a producer of ISCC+ circular chemicals from end-of-life plastics, has announced a new recycling partnership with Shaw...

What’s new with moldings, accessories, sundries

As flooring professionals know all too well, a job isn’t complete until the proper finishing touches—moldings, accessories, sundries—have been installed. With so much importance...

Pergo Extreme expands product offering

Calhoun, Ga.—Pergo Extreme is continuing to expand its portfolio with 16 new introductions and advancing its existing waterproof warranty by adding WetProtect technology to...

How some flooring dealers make ecommerce work

The idea of ecommerce is still in its infancy within the world of flooring. While the concept has found success within some home improvement-related...

CFI, NWFA recognize FCEF training program

Dalton—The Certified Flooring Installer (CFI) program and the National Wood Flooring Association (NWFA) will offer credit toward their certifications for students completing the Floor...

CARE to increase carpet differential assessment

Dalton—CalRecycle directed the California Carpet Stewardship Program (CARE) to increase the carpet differential assessment effective April 1, 2023. The increase is necessary, according to...
Some text some message..