Mirage, All Tile expand distribution partnership

Home News Mirage, All Tile expand distribution partnership

Saint-Georges, Quebec—Mirage, the hardwood flooring brand of Boa-Franc, announced a new distribution partnership with All Tile in the Midwest region.

Effective Feb. 13, 2015, All Tile’s single source trading area for Mirage will be expanded to include Arkansas, Illinois, Iowa, Kansas, Missouri, Nebraska and Oklahoma. Between now and Feb. 13, 2015, Mirage will be available from both All Tile and Lockwood Flooring in those states.

“There are great opportunities in the Midwest to provide a high level of quality service and additional support to Mirage customers and help them be even more profitable selling the highest quality hardwood flooring brand on the market,” said Bob Weiss, All Tile president. “We are very excited about extending our partnership with Mirage to a new territory.”

Chris Thompson, vice president of sales and marketing at Mirage, added, “This market is very important for Mirage and we are convinced that All Tile’s dedication and leadership in value-added service such as training on site, marketing and promotions will bring growth to the dealers in place.”

Must Read

Bostik takes home two Starnet Design Awards

Wauwatosa, Wis.—Bostik, Inc., a leader in specialty adhesives and installation systems for building construction, recently received two 2020 Starnet Design Awards. Each year, the...

NeoConnect Platform continues through fall

Chicago—NeoConnect, NeoCon's digital hub, will continue to connect the community by offering new content and resources through the fall. The hub brought the commercial...

Crossville launches Swatches wall tile collection

Crossville, Tenn.—Crossville has launched Swatches, a new ceramic wall tile collection notable for its extensive color options. The product development team created the vast spectrum...

Retail Recovery Across America: Lewis Floor & Home

https://youtu.be/V_0QuI0x8t8 In Part I of this episode of FCNews' Retail Recovery Across America series, FCNews publisher, Steven Feldman, sits down with Steven Lewis of Lewis...

NTCA names winners of Tom Ade Scholarship Awards

The National Tile Contractors Association (NTCA) recently announced its 2020 Tom Ade Scholarship Award winners for academic achievement. This year’s program featured one $5,000 Grand...

Taj Flooring names Sullivan director of marketing

Elgin, Ill.—TAJ Flooring, a leader in commercial-grade luxury vinyl flooring in the U.S., named Elizabeth Sullivan as director of marketing. In this position, Sullivan...