Florida Tile introduces Alava

Home Press Release Florida Tile introduces Alava

Lexington, Ky.—Florida Tile has introduced Alava, its latest high definition porcelain line which combines a stone and wood look within one single color. Alava is comprised of three colors: Cottage, Lodge and Villa. Each color is presented in four formats: 12 x 12, 12 x 24, 6 x 24 and 8 x 36.

“The Alava line is named after a region in Northwestern Spain known for its rugged rocky landscape and for the tradition of being one of the most productive logging centers of Southern Europe,” said Sean Cilona, director of marketing for Florida Tile. “Not only does Alava reflect that rugged stone and wood persona, it also establishes a unique new concept for the American tile industry by marring two completely different materials into a single line.”

Must Read

5 ways to build customer relationships

(This article was originally published on entrepreneur.com. It has been edited for content and style.) Brand equity, loyalty or affinity are really just terms used interchangeably to...

How consumers discover products on social media

(This article was originally published at HubSpot.com. It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...

Obituary: William Norris Little Sr., Shaw Industries

William Norris Little Sr., retired president/COO of Shaw Industries, passed away on Oct. 1, 2022 at the age of 91. Norris was born June 28,...

Louisville Tile acquires Mid America Tile

Louisville, Ky.—Louisville Tile Distributors has acquired a 100% interest in Mid America Tile, a wholesale tile distributor and importer specializing in ceramic, porcelain, glass,...
Some text some message..
X