Lexington, Ky.—Florida Tile has introduced Alava, its latest high definition porcelain line which combines a stone and wood look within one single color. Alava is comprised of three colors: Cottage, Lodge and Villa. Each color is presented in four formats: 12 x 12, 12 x 24, 6 x 24 and 8 x 36.
“The Alava line is named after a region in Northwestern Spain known for its rugged rocky landscape and for the tradition of being one of the most productive logging centers of Southern Europe,” said Sean Cilona, director of marketing for Florida Tile. “Not only does Alava reflect that rugged stone and wood persona, it also establishes a unique new concept for the American tile industry by marring two completely different materials into a single line.”