Conshohocken, Pa.–Philadelphia Floor Store (PFS) announced a major rebrand to support the next phase of its expansion. The company changed its name to City Floor Supply and unveiled a new website and logo on Dec. 7.
The new brand identity reflects the company’s growth in recent years from a local flooring distributor to a national e-commerce business. According to Mike Glavin, PFS founder, “While our brand has evolved to represent where we stand as a company today, customer satisfaction continues to be our number one priority.”
The company’s new website (cityfloorsupply.com) was designed with the user’s experience in mind. The redesigned site offers a clean design, improved navigation, better organization of content, enhanced search features, and quick and easy access to thousands of flooring products.
The new brand supports the company’s commitment to providing the highest quality flooring products at competitive prices nationwide. “While the new website and logo have changed to accurately reflect the expanded markets we serve, our commitment to our customers remains the same,” Glavin said.
The Glavin family will remain principal stakeholders in the business, with Mike, Mary and Joe Glavin continuing to manage daily operations. As the new name implies, City Floor Supply will take a more diversified national and global approach in 2016. The plan is to leverage the existing cutting-edge technology, leadership team, and 25-year knowledge base to increase market share and expand the size and scope of the business.