Shaw names Ford hard surfaces marketing director

HomeNewsShaw names Ford hard surfaces marketing director

Dalton–Industry veteran Katie Ford has joined Shaw Floors as the company’s new hard surfaces marketing director. Ford will be tasked with developing innovative marketing solutions for all hard surfaces product categories.

Prior to joining Shaw, Ford was with Beaulieu of America, serving in various sales and leadership positions, including leader of sales training at the corporate headquarters in Dalton. Additionally, Ford spent several years at Mohawk Flooring working as a West Coast territory manager in the company’s builder division.

“Katie’s professionalism and enthusiasm are engaging and welcoming,” said Kathy Young, vice president of marketing services. “She’s made an immediate, significant impact to the business and we look forward to her leadership and industry expertise to help drive additional growth and profitability of our hard surfaces categories.”

Ford added, “I feel blessed to join an industry powerhouse like Shaw. There has never been a more exciting time for hard surface flooring products and I am deeply passionate about developing the right mix of marketing tools to help accelerate our retail partners’ ability to sell more hard surface products.”

Ford is based in Shaw’s Dalton company headquarters.

 

Must Read

True Touch partners with Certified Carpet

New Smyrna Beach, Fla.—True Touch, a supplier of high-performance, waterproof flooring with a focus on sustainability, announced its strategic partnership with Certified Carpet, a...

INSTALL appoints new warranty contractors

Washington, D.C.—INSTALL, the North American leader in floor covering installation training and certification, has appointed three new INSTALL warranty contractors (IWCs)—Commercial Interior Resources; F.A....

HGTV’s Dave, Jenny Marrs to lead IBS discussion

Las Vegas—HGTV’s “Fixer to Fabulous” stars, Dave and Jenny Marrs, have been selected to lead an informative session at the 2025 International Builders Show,...

J+J Flooring unveils Into the Woods LVT

Dalton—J+J Flooring has unveiled Into the Woods, its latest LVT collection, inspired by the Scandinavian approach to prioritize balance and simplicity. Recharge and Retreat both...

Hardwood: Merchandising tips to pique consumer interest

In the world of home improvement, hardwood flooring remains one of the most timeless and sought-after choices. Whether you’re selling to contractors, interior designers...

Emser Tile raises prices on Chinese imports

Dalton—Due to the recent tariffs levied against products imported from China by the current administration, Emser Tile has adjusted its prices accordingly. Effective today,...
Some text some message..
X