Chicago—AHF Products will showcase new flooring technologies, design tools and U.S.-made products here at NeoCon 2026. Its showcase will feature products from Armstrong Flooring and Crossville.
This year’s booth will mark the 10th anniversary of Diamond 10 Technology. AHF Products said the technology has become a benchmark for scratch, stain and scuff resistance in commercial settings.
The company will also highlight Armstrong Flooring Kaleido Color Lab. The digital-first design tool gives designers creative control for floors and walls. Kaleido allows users to choose a base design, add a highlight shade and select a size. Designers can now use LVT as a commercial wall covering when they specify the correct products, adhesives and installation methods.
Crossville will bring new porcelain technology to the booth, including FeatherSoft. The proprietary soft-touch finish appears on the Cleve and Reunited collections. FeatherSoft provides a smooth feel underfoot while meeting DCOF recommendations for interior floor applications. The company said the finish comes from an advanced manufacturing process, not a topical coating.
The company also will spotlight its U.S. manufacturing capabilities. Domestic production of porcelain, LVT and VCT helps support consistency, shorter lead times and confidence from specification through installation, according to AHF Products.
New introductions include Armstrong Flooring Conjunction 4.5mm LVT. The company said the product sets a new standard for indent resistance and transitional performance.
Additionally, AHF Products will feature TimberTones densified wood. The product combines the warmth of real wood with enhanced durability for commercial settings where traditional hardwood may not perform.
NeoCon attendees can visit the “Diner” by Armstrong Flooring on the seventh floor near the AHF Products booth. The retro-inspired space will serve as a passthrough and gathering spot.
The diner will feature Safety Zone, Armstrong Flooring’s slip-retardant VCT. The product has an embossed surface embedded with proprietary particles for added traction. The space also will show how Safety Zone transitions with Imperial Texture VCT.
AHF Products will host a Diamond 10 anniversary celebration from 2-4 p.m., June 9 at Booth 7-5068. The company also will hold live Diamond 10 demonstrations at the top of every hour.
Visitors can take part in a Creation Station, where they can make a keychain or tumbler charm inspired by AHF Products flooring technologies. The booth also will include a sweepstakes for a 0.33-carat lab-grown diamond bracelet set in 14-karat gold. Entries will be accepted June 7-10.