Manchester, N.H.—Flooring America/Flooring Canada recently captured a Communicator Award from The Academy of Interactive and Visual Arts in the website category for its newly designed website, recognized for its modern yet simple design, consumer usability, SEO optimization, quality of content and reviews, and responsiveness across multiple devices.
With more than 6,000 entries from around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communication professionals.
“Our goal with the new site design was to address any growing needs we might have as an organization while leveraging the most innovative design features to enhance the consumer’s experience when visiting the site, ultimately driving traffic to our retailers,” said Frank Chiera, senior vice president of marketing and advertising for Flooring America/Flooring Canada.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600-plus member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “who’s who” of acclaimed media, advertising and marketing firms including Condè Nast, Disney, Lockheed Martin, Monster.com, MTV, Time, Yahoo! and many others.
“The work entered in the 22nd annual Communicator Awards serves as a benchmark in gauging the innovative ideas and capabilities of communications and marketing professionals around the world,” said Linda Day, executive director of the AIVA. “ Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry.”