Mannington using virtual site to recreate Surfaces space

Home News Mannington using virtual site to recreate Surfaces space

Salem, N.J.In an industry first, Mannington Mills is using 360-degree photography technology from Virtually Anywhere to showcase its new product introductions. This virtual tour was done at the Mannington booth at Surfaces in January and captured the new products showcased in the 9,000-square-foot display using this new technology. While the conference only ran for three days, Mannington is using the BoothView360 tool to extend the investment it made in the show, providing a new sales tool that helps engage customers in a new way. (www.virtually-anywhere.com/portfolio/mannington/).

The BoothView360 virtual booth features all of the displays that were on the show floor, and is enhanced with embedded hotspot links, intuitive navigation, downloadable brochures and a digital photo gallery covering the 100-year history of the company.

Betsy Amoroso, senior director of corporate communications for Mannington, said this digital marketing tool helps sustain and enhance the company’s trade show investment for the remainder of the year. “We are always looking for innovative new ways to tell the Mannington story; this certainly fits that description. “

Virtually Anywhere creates fully immersive, 360-degree rotatable tours that give the perception of being at the show but with the advantages of digital technology and online browsing. The company’s BoothView360 converts a one-time exhibit into a year-round virtual booth using interactive, 360-degree photography and state-of-the-art software.

Carrington Weems, founder of Virtually Anywhere, has created more than 10,000 interactive virtual tours spanning 18 years of service for a variety of clientele including universities, hospitals and businesses. BoothView360 assists companies investing heavily in one-time events such as trade shows where they usually see their exhibits torn down after a few days. “[Mannington’s] exhibit at the Surfaces event provided a perfect opportunity for BoothView360—navigating multiple rooms and product lines, and embedding links to product information,” Weems said.

Must Read

Web exclusive: Mohawk execs talk retailer assistance, CARES Act 

By Steven Feldman Mohawk top leadership today hosted a webinar to help specialty flooring retailers navigate the complexities of the CARES Act stimulus package along...

Coverings announces ‘Coverings Connected’ digital experience

Arlington, Va.–Coverings, the largest international tile and stone exhibition and conference in North America, will host a brand-new digital experience called Coverings Connected. The...

WFCA: Hold sick, family leave pay

New regulations regarding the recently passed Families First Coronavirus Response Act (FFCRA) significantly limit when a small business must pay sick and family leave...

Web exclusive: Stay entertained at home with free video streaming

By Megan Salzano When Netflix isn’t enough, or you just don’t want to spend your money on another streaming service, there are actually 10 free...

Web exclusive: What retailers need from manufacturers—now and in the future

By Ken Ryan When the national nightmare that is the COVID-19 pandemic is in the rear-view mirror, and some semblance of normalcy returns to the...

Mohawk to host Retailer’s Guide to the CARES Act call

To help specialty flooring retailers navigate the complexities of the stimulus package, Mohawk’s Paul De Cock, Jeff Meadows and Tom Lape will be hosting...
X