WFCA expands University training program

Home Press Release WFCA expands University training program

Dalton, Ga.—The World Floor Covering Association (WFCA) has announced the rollout of new training modules and onsite educational camps available through its WFCA University training program. Created in partnership with Benchmarkinc, the program provides members with an array of professional training programs designed to enhance business skill sets for flooring industry professionals in a variety of disciplines and capacities.

“What we are bringing to our members through WFCA University are business strategies and tactics that have been tried and tested over the past 15 years and are part of the daily operations of some of the most successful retailers in the industry,” said Scott Humphrey, CEO of WFCA. “The instructors in this program currently work in our industry. The training available online and through our destination camps is exclusive to WFCA University and cannot be found anywhere else.”

David Romano, founder of Benchmarkinc, said the program represents a unique way of training employees at all levels from sales to owners. “Both our live and online training is like nothing ever before, and the results of the students is off the charts. Those who take advantage of the University are sure to reap the benefits in a very short period of time.”

To date the digital component of WFCA University consists of 45 online courses covering such topics as selling skills, merchandising controls, pricing strategies, budgeting and financial metrics, sales management and recruiting and compensating productive employees, among dozens of others. The robust content can be used by one or all employees and can be paused, replayed and accessed repeatedly. To ensure a comprehensive understanding of the material, all modules include testing and certification at the completion of each course.

In addition to the digital component, WFCA University offers live, onsite intensive camps—or destination seminars—designed to provide more in-depth training in a collaborative environment. The camps take place throughout the year in locations throughout the country in locations such as Seattle, Philadelphia, Orlando and Atlanta, to name a few.

WFCA University operates under a subscription plan for online content that can be accessed by multiple staff members depending on chosen plan. The destination training camps are billed per individual. Both options are eligible for the WFCA Scholarship reimbursement program.

For more information about WFCA University visit To register for the camps or online modules, visit





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