Export, Pa.—Karndean Designflooring has added Samantha Baker to the company’s internal marketing team. Baker will fill the role of product manager, formerly held by Jenne Ross who was recently named the company’s director of marketing.
In her role as product manager, Baker will be responsible for planning and coordinating the execution of new product introductions and driving product development and enhancements, including market analysis, segmentation and forecasts. Baker will work closely alongside Ross within the company’s marketing department.
Baker brings more than seven years of experience from Philips Respironics across marketing, operations and customer service fields. She most recently held the role of global marketing operations specialist and oversaw management of the company’s product launches, print collateral, digital updates, and photo and video shoots, in addition to providing sales and trade show support for the company’s North American business.
“Samantha brings a wealth of both marketing and analytical experience,” said Larry Browder, CEO. “Given how quickly Karndean Designflooring’s U.S. business is growing, her past experience working with a global team to successfully execute product launches makes her a perfect fit for this role.”