Market Maker Events takes wraps off ‘The Playbook’

Home Inside FCNews Market Maker Events takes wraps off ‘The Playbook’

Sales toolkit puts dealers and vendors in position to win

Atlanta—Market Maker Events, organizer of the Flooring Markets, has teamed up with FloorForce, a premier marketing agency devoted to the flooring industry, to offer retailers and vendors a free sales kit when they attend one of Market Maker’s 2020 trade shows. Exclusively designed for the Flooring Markets’ attendees, and sponsored by Floor Covering News, this comprehensive toolkit is designed to revolutionize the way these brands sell flooring and any other related products.

“If you’ve been wondering how to ramp up your sales and marketing strategy and sell more flooring, you’re not alone,” said Lori Kisner, managing partner, Market Maker Events. “One of the more common questions we come across with flooring dealers at any one of our markets is how to stay top of mind with loyal customers and attract new ones. The main thing to remember is that your target market is always changing, welcoming new customers and potential audience members every day. So, while your customer base grows and evolves with the times, so must your sales and marketing strategy.”

Getting a copy of The Playbook is simple. As a retailer or vendor attending one of the Flooring Markets in 2020, you’ll have access to everything it has to offer just by checking in at the trade show of your choosing. Once the event staff has scanned your badge and gotten you signed in, you’ll be able to unlock all of the content of The Playbook to share it and refer back to them as often as necessary.

What makes The Playbook so handy? For starters, it gives users so much more than a few tips and marketing tricks. All of its materials target different types of strategies and provide thorough explanations for putting the theories into practice in ways that will ultimately give your business more leads and help you sell more flooring.

Perhaps best of all is the information is delivered in a few different ways, so users can choose the best medium as they go about revamping their sales and marketing strategies. Instructional videos, tutorials, PDF documents to reference—all of it in one easily accessed location so you can use the resources as often and in whatever way you need.

By utilizing The Playbook and its resources, users have dozens of new ideas at their fingertips in addition to a whole team waiting to assist you in implementing them. “Your business’s marketing strategy has to change in order to suit your customers’ expectations,” Kisner said. “If you want to attract more and increase the power of your brand, then it’s absolutely necessary that you stay on top of the latest trends.”

Attendees are encouraged to pre-register to attend the markets for free at, using promo code playbook2020, to attend one of the events in your area.

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