Edison, N.J.—FloorFolio Industries has released five new LVT designs: Sahara, Chevron, Astratto, Grotto and Coastline. The new lines include wood and stone visuals, each with a distinct pattern. The company is promoting its new products via 3D video technology.
“In today’s new reality, it is imperative to come up with new and exciting ways to share information with our customers,” said Michael Freedman, president and CEO. “This is just one of many tools we are providing to our customers to help them and FloorFolio stand apart.”
Highlighting vivid details and engaging cinematic angles, the video is designed to reveal the beauty of the flooring when captured in different residential and commercial settings, the company said.
The Sahara collection is a fusion of polished visuals comprising stone, rock and minerals. The colors and composition give each 18 x 36 tile a realistic appearance that is designed to be both luxurious and dramatic. This style delivers a deep saturated visual with a natural stone texture that adds to the impact of the pattern.
The Chevron collection is a modern take on the popular chevron layout without a time-consuming installation, the company said. The design uses two 7.25 x 48 planks to form the “V” shape when the planks are installed next to each other. The namesake collection brings the beauty and ease of a chevron pattern to any environment.
The Astratto collection offers a unique, modern twist on an abstract pattern that is universal for any type of installation. The use of color blending with neutrals and dark and light shades separates this pattern from others. Each plank is 7.25 x 48.
The Grotto collection emulates a natural stone visual with striking color variations and authentic veining. Presented in 18 x 36 tiles, this pattern encompasses elegance and luxury with the use of versatility for both residential and commercial installations.
The Coastline collection is an avant-garde collection that combines the beauty of whitewashed wood and genuine aged stone. Each plank is 7.25 x 48 with a smooth texture and blends high-definition patterns to create the one-of-kind wood and stone design. The multi-tone palette of visuals provides a balance of sophistication and contemporary style.
View the video here: