Välinge participates in the NAFCD Virtual Xperience

Home News Välinge participates in the NAFCD Virtual Xperience

Sweden—Välinge Innovation will participate for the second time in the NAFCD Virtual Xperience, to be held Nov. 10 -12. Välinge said it is a great opportunity to strengthen and deepen relations with U.S. importers and distributors selling flooring products featuring Välinge technologies such as 5G Fold Down or Liteback.

Since launching its own flooring product under the name Välinge Flooring this summer, the NAFCD will also be important to connect to potential distributors who have shown an interest in Välinge Flooring’s products.

“The exhibition provides a platform to educate partners and potential partners about the different technologies and products developed by Välinge and also an opportunity to talk more about Välinge’s complete offering to our customers,” said Chip Braulick, business development manager. “We want to spread the word about our extensive support throughout the value chain. It doesn’t matter where in the chain you are, if a producer, distributor or importer, Välinge will be there supporting you and we will be a partner to rely on.”

Apart from the standard offering of regular quality controls and technical follow-ups performed by Välinge staff at licensees’ production sites, Välinge also supports importers of products featuring Välinge’s technologies. With the Välinge Support Center in Shanghai/Kunshan, Välinge is equipped to perform extensive testing and training for the Asian market as well.

“We are also actively supporting distributors and importers in finding a perfect match in Välinge’s worldwide licensee base, taking into account particular needs and requirements,” said Lennart Thålin, region manager North & South America. “The pace of activities has not been affected by the pandemic and virtual meetings to educate about our technologies as well as to discuss new technology evaluation and implementation are taking place every week. With over 250 licensees, 190 of those with production in China or South East Asia, and contact with many importers and distributors, we are the ideal partner to connect producers and distributors.”

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