Godfrey Hirst to debut premium carpet lines

HomeCategoriesCarpetGodfrey Hirst to debut premium carpet lines

Godfrey HirstCalhoun, Ga.— Godfrey Hirst said it is starting the new year with a renewed focus and energy on high-end, fashionable carpets. The 2021 introductions will consist of 12 new products featuring multiple constructions, stylings and colorations designed to target the premium segment of the market.

“Retailers can expect a fresh, updated feel to the Godfrey Hirst brand,” said Jason Randolph, senior vice president of residential sales, Karastan. “We have expanded our assortment of products, which feature nylon, wool and SmartStrand fibers, with a variety of constructions and colorations designed to coordinate with any décor. The unique styling and differentiated assortment will also provide our retailers with an opportunity to increase margin and overall sales ticket.”

To complete the new product assortment, the company is expanding its marketing and merchandising assets. These include targeted promotions, advertising assets and customized displays. The updated merchandising systems are available in multiple sizes and configurations, showcasing up to 50 styles.

“Godfrey Hirst continues to offer an alternative to heavily distributed brands by providing a curated assortment of unique and fashionable styles with select distribution,” Randolph noted. “Godfrey Hirst expands on its reputation as the leader in tufted wool styling and is elevating its premium synthetic offering with best-in-class style and design.”

Must Read

Countdown to Fuse Alliance 2024

Phoenix, Ariz.—Excitement is building for the upcoming Fuse Alliance annual conference, set to place here from March 3-5. The theme of this  year's event,...

Cali launches Whiskey & Wine hardwood collection

San Diego, Calif.—Cali launches its latest hardwood collection, Whiskey & Wine. Made in the USA, the new offering presents a range of premium engineered...

Wood: There’s nothing like the real thing

When debating the merits of real hardwood vs. today’s incredibly realistic look-alike products, wood flooring enthusiasts often cite a familiar irony: the vast...

Durkan restarts Student Design Competition

Calhoun, Ga.— Durkan Mohawk Group Hospitality, in partnership with the Network of the Hospitality Industry (NEWH), has restarted its popular DSCVR Student Design Competition....

Rigid core reigns with a focus on innovation

Las Vegas—While it has its challenges—low-end products creeping into retailer showrooms and U.S. Customs detentions significantly impacting supply chains, to name a few—the...

‘Tuesday Tips:’ Curious about fcB2B?

https://youtu.be/YcKy2NwEwEg Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...
Some text some message..
X