Calhoun, Ga.— Godfrey Hirst said it is starting the new year with a renewed focus and energy on high-end, fashionable carpets. The 2021 introductions will consist of 12 new products featuring multiple constructions, stylings and colorations designed to target the premium segment of the market.
“Retailers can expect a fresh, updated feel to the Godfrey Hirst brand,” said Jason Randolph, senior vice president of residential sales, Karastan. “We have expanded our assortment of products, which feature nylon, wool and SmartStrand fibers, with a variety of constructions and colorations designed to coordinate with any décor. The unique styling and differentiated assortment will also provide our retailers with an opportunity to increase margin and overall sales ticket.”
To complete the new product assortment, the company is expanding its marketing and merchandising assets. These include targeted promotions, advertising assets and customized displays. The updated merchandising systems are available in multiple sizes and configurations, showcasing up to 50 styles.
“Godfrey Hirst continues to offer an alternative to heavily distributed brands by providing a curated assortment of unique and fashionable styles with select distribution,” Randolph noted. “Godfrey Hirst expands on its reputation as the leader in tufted wool styling and is elevating its premium synthetic offering with best-in-class style and design.”