Dallas—Mohawk Momentum Roadshow will return for its seventh year beginning Jan. 6, 2027, in Dallas.
The five-city tour will bring Mohawk’s “Listen. Adapt. Win.” strategy to specialty flooring retailers across the country. The event will focus on product innovations, education and practical business solutions.
“Building on our Listen. Adapt. Win. strategy featured at Edge Summit in December, Mohawk Momentum Roadshow will bring the same consumer-centric thinking to retail partners across the country,” said Jeff Meadows, Mohawk’s chief commercial officer and president of residential sales and marketing. “We are deeply committed to understanding today’s consumer—how they shop, what influences their decisions and what they expect from the flooring experience. During the Roadshow, retailers will see how we are turning those insights into products, programs and tools they can use to engage more effectively with consumers, stay relevant and win more business.”
The education program will include a consumer insights session. It will focus on strengthening sales conversations, improving the shopping journey and growing business.
Product presentations and merchandising displays will also show how consumer preferences influence flooring choices.
Mohawk Momentum Roadshow 2027 will make five stops:
- Dallas: Jan. 6-7, Embassy Suites by Hilton
- Washington, D.C.: Jan. 13-14, MGM Grand
- Chicago: Jan. 20-21, Sheraton Grand
- Huntington Beach, Calif.: Jan. 27-28, The Waterfront Beach Resort
- Surfaces in Las Vegas: Feb. 2-4, Mandalay Bay
“Retailers are balancing the demands of running a business with the need to stay ahead,” said Laura Bartley, Mohawk’s vice president of customer loyalty and rewards. “We want to make that next step easier. Through the Mohawk Momentum Roadshow experience, our retail partners can connect what they learn with what they do every day. Our goal is for them to leave with fresh ideas, clear actions and greater confidence in how to win with Mohawk.”
Registration for Mohawk Momentum Roadshow 2027 opens Oct. 12.