Cali acquired by Victoria PLC

Home Home Feature Cali acquired by Victoria PLC

Cali Vinyl Longboards

San Diego, Calif.—Cali, the omni-channel flooring and building products company, announced that it is now a wholly owned subsidiary of the global flooring company, Victoria PLC. Established in 1895 and based in Kidderminster, England, Victoria is a publicly traded company with approximately $1 billion in annual sales and employs about 3,800 people across 25 sites in the UK, Europe and Australia. The company specializes in the design, manufacturing and distribution of floor covering products including carpeting, ceramics, artificial turf and luxury vinyl plank.

Cali said the deal will lead to the expansion of its product offerings with access to European and Australian substrates, fabrications, partnerships with sister companies and potentially new markets. The company said it will also gain the financial support of the public market and the strategic insights and operational infrastructure of a global flooring powerhouse.

In integrating Cali into its operations, Victoria said it will expand its U.S. distribution where it currently sells $33 million of flooring each year. It also allows the firm to tap into Cali’s successful direct-sales channel while broadening existing B2B and commercial partnerships, the company said.

Cali said it will continue to operate autonomously and will remain ultimately responsible for its topline and bottomline success. Its core commitment to “Great People, Products and Partnerships” will remain at the heart of all that it does, the company said. Its dedication to sustainability and eco-friendly materials, manufacturing and solutions will continue to be its mission, the company added.

“Cali has experienced phenomenal growth and strong omni-channel market penetration over the past two years, and we are well poised to take our success to the next level,” said Renee Thomas Jacobs, Cali CEO. “Being a part of the Victoria PLC family will provide us additional infrastructure and support to accelerate product innovation and new market growth. Personally, I simply cannot wait to write this next chapter of Cali success.”

Cali president, Doug Jackson, added, “Today marks the next chapter for Cali, we have found a great partner and a permanent home within the Victoria family. I could not be happier for the business and the Cali team. We are positioned to reach new heights, develop new product families and continue to focus on people, products and relationships.”

Must Read

Hallmark partners cite innovation, quality, service

Behind every successful floor covering manufacturer is a dedicated and loyal network of specialty retailers and distributors that support that supplier. This is demonstrated...

Measuring moisture when prepping the subfloor

Has a customer ever called you complaining about hardwood floors cupping? Or about resilient floors having issues? If not, don’t let there be a...

Mercier Wood Flooring launches fall promotion

Montmagny, Quebec―Mercier Wood Flooring, a pioneer in the manufacturing of prefinished wood floors, recently launched its fall promotion. For a limited period, consumers get...

Retailers React: Has business gone the way you expected? 

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Cali launches new Shorebreak laminate collection

San Diego—Cali is launching its Shorebreak laminate collection. This next-gen product is billed as a game-changer for homeowners and design professionals seeking a sophisticated yet...

CFI, FCICA show kicks off in Orlando

Orlando—After a combined 70 years of history, FCICA, the Flooring Contractors and Certified Flooring Installers, held their first joint conference and trade show here...
Some text some message..