Cali acquired by Victoria PLC

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Cali Vinyl Longboards

San Diego, Calif.—Cali, the omni-channel flooring and building products company, announced that it is now a wholly owned subsidiary of the global flooring company, Victoria PLC. Established in 1895 and based in Kidderminster, England, Victoria is a publicly traded company with approximately $1 billion in annual sales and employs about 3,800 people across 25 sites in the UK, Europe and Australia. The company specializes in the design, manufacturing and distribution of floor covering products including carpeting, ceramics, artificial turf and luxury vinyl plank.

Cali said the deal will lead to the expansion of its product offerings with access to European and Australian substrates, fabrications, partnerships with sister companies and potentially new markets. The company said it will also gain the financial support of the public market and the strategic insights and operational infrastructure of a global flooring powerhouse.

In integrating Cali into its operations, Victoria said it will expand its U.S. distribution where it currently sells $33 million of flooring each year. It also allows the firm to tap into Cali’s successful direct-sales channel while broadening existing B2B and commercial partnerships, the company said.

Cali said it will continue to operate autonomously and will remain ultimately responsible for its topline and bottomline success. Its core commitment to “Great People, Products and Partnerships” will remain at the heart of all that it does, the company said. Its dedication to sustainability and eco-friendly materials, manufacturing and solutions will continue to be its mission, the company added.

“Cali has experienced phenomenal growth and strong omni-channel market penetration over the past two years, and we are well poised to take our success to the next level,” said Renee Thomas Jacobs, Cali CEO. “Being a part of the Victoria PLC family will provide us additional infrastructure and support to accelerate product innovation and new market growth. Personally, I simply cannot wait to write this next chapter of Cali success.”

Cali president, Doug Jackson, added, “Today marks the next chapter for Cali, we have found a great partner and a permanent home within the Victoria family. I could not be happier for the business and the Cali team. We are positioned to reach new heights, develop new product families and continue to focus on people, products and relationships.”

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