Jeff West named Shaw Contract brand leader

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Jeff West
Jeff West

Dalton—Shaw Industries has named Jeff West the new brand leader of its commercial brand, Shaw Contract. West will set strategic direction for the brand, working in close partnership with Reesie Duncan, vice president of Global Design, Shaw Contract, as well as the Shaw Contract product development team, the brand marketing team, sales leadership, customer experience leadership and the broader commercial leadership team.

West spent the last 10 years leading the Patcraft commercial brand and marketing team. Shannon Cochran has now filled the position at Patcraft. Prior to joining Patcraft, West worked in various roles at Shaw including in other marketing capacities and in sustainability, custom product development and quality, Shaw said.

“Jeff’s customer-centric approach to leadership and brand strategy inspires a positive team culture,” said Brenda Knowles, vice president of marketing for Shaw’s commercial division. “We are excited for the energy and future-focused strategy Jeff will bring to Shaw Contract as he and the team continue to build upon the brand’s decades of success.”

John Stephens, who previously held the position for the last 16 years, has transitioned into Shaw’s residential marketing team as vice president of consumer strategy.

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