Cochran named Patcraft’s brand leader

Home News Cochran named Patcraft's brand leader

Cochran
Shannon Cochran

Dalton—Shaw Industries, a subsidiary of Berkshire Hathaway, Inc., has named Shannon Cochran the new Patcraft brand leader, effective immediately.

According to Patcraft, Cochran will have responsibility for the Patcraft brand strategy and execution, leading the brand’s marketing team and maintaining leadership of the brand’s design team. Cochran has served as vice president of creative and design for Patcraft for the last five years.

“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”

Must Read

LSI Flooring acquires pad business, updates website

New York, N.Y.—After expanding nationally in 2021, LSI Flooring —a national flooring products, sales and marketing agency —took over Daltonian Flooring’s carpet and rug...

Happy Feet unveils new Made in USA collection

Chattanooga, Tenn.—Happy Feet International introduced its newest Made in the USA product, Liberty Bound. The rigid core LVP, known as SPC core, makes Liberty...

Floor & Home makes a bold ‘Statement’

Spokane, Wash.—When Daltile took the wraps off Statements 2.0 a little more than a year ago, the company knew it had to convince retailers...

AHF Products finalizes Armstrong Flooring purchase

AHF Products’ $107 million purchase of Armstrong Flooring was finalized on July 26, bringing to close a tenuous period of negotiations over the past...

Tips for selling to stressed-out homeowners

As economic uncertainty continues, homeowners are increasingly nervous about taking on flooring projects. There is an entire generation of homeowners who have no experience...

My take: Get back to work!

Wherever I go in business, whomever I speak with, the conversation inevitably gravitates to one topic: labor/people. No one can find enough of ’em...
Some text some message..
X