Duchateau introduces first SPC flooring

HomeNewsDuchateau introduces first SPC flooring

GuildSan Diego—Duchateau, a luxury architectural surfaces brand, introduced its first SPC line of flooring. The new Kindred collection features ten colors and boasts low maintenance/high livability.

“This is a high-spec and low-maintenance product that is perfect for the homeowner looking for an easy-living but high-style floor,” said Patrick Bewley, vice president of marketing.

The flooring features wide 9-inch planks, 60 inches in length. According to the company, careful attention was paid to both the look and feel of the floor. “We know all the beauty that wood can provide and are experts at bringing those unique colors to life at Duchateau,” Bewley said. “We created LVT styles that embody these nuances of color and tone.”

Duchateau said it chose to make Kindred an SPC product so that customers can benefit from the stability it offers. The 3L TripleLock click system was selected to make installation as fast and easy as possible. To make sure it feels great underfoot, the Kindred collection also features a 1.5mm IXPE foam backing, which is 50% thicker than standard LVT, according to the company.

“Our retailers are telling us what their customers request,” said Rick Wagner, vice president of sales. “Minimal pattern repeat, hyper-realistic wood visuals and embossing in register all made the list. Kindred not only offers all three, but really checks every box when it comes to the specifications customers want.”

According to Wagner, Waterproof is a key selling feature for LVT. Not only is Kindred waterproof, it is also stain and scratch resistant. The ten colors that make up the initial Kindred collection cover a wide range of tones. Finn is a pale white with subtle variation while Blake is the darkest color, mixing dark ash tones with a chocolate brown.

New Hardwood

Duchateau also added a fresh perspective to its hardwood offerings for The Guild, adding five colors to the popular Lineage Series of engineered wood UV-lacquer finished flooring.

Duchateau said it created The Guild Hardwood to provide millennials and first-time homeowners with high-style flooring at affordable prices.

“While the LVT story is getting most of the headlines, there continues to be a strong market for the high-fashion wood floor visuals offered in our Lineage Series,” Bewley said.

Must Read

Hardwood stats: Segment cedes share, but high end hangs tough

The dynamics that impacted the hardwood flooring category in 2023—i.e., intense competition from wood look-alike products like SPC, WPC, LVT and laminate, as well...

Retailers React: How would you assess your first half?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Resilient stats: Sales stagger but category remains the leader

The resilient flooring category saw its second consecutive decline in both dollar sales and volume in 2024. However, it still garnered the largest percentage...

Daltile celebrates 78 years of domestic production

Dallas, Texas—As it spans nearly eight decades of domestic production, Daltile said it is proud to serve the market today as one of the...

Mannington celebrates 110-year family history

https://www.youtube.com/watch?v=dt1tbvU9JZM Less than 1% of family businesses reach the fifth generation, and even fewer make it to 110 years in business. As a fifth-generation, family-owned...

Carpet stats: High rates put damper on soft surfaces’ comeback

There are no moral victories or participation trophies when it comes to statistical years. As NFL coaching legend Bill Parcells used to say: “You...
Some text some message..
X