Clemson, S.C.—Martha Salazar, director of marketing for TCNA-Mexico, is a Coverings Rock Star Award recipient for 2022, according to the Tile Council of North America (TCNA).
The Coverings Rock Star program is recognizes emerging tile and stone industry trailblazers who consistently innovate and lead through achievement. The winners represent the talented and resourceful young professionals in the industry who are setting new standards for excellence and performance, according to the company.
Salazar has worked in marketing in the ceramic tile industry for fifteen years. She is credited with a foundational role in establishing Obra Blanca Expo, a tradeshow in Mexico for ceramic tile and installation materials and other construction finishes. She serves on its board of directors and marketing committee. She also serves on the TCNA-Mexico marketing committee, Coverings marketing committee and the communications working group of the World Ceramic Tiles Forum. Additionally, Salazar led the development of Hazlo con Ceramicos, the first marketing campaign created for ceramic tile promotion in Mexico, and she led the development of DAC Magazine (Design, Architecture and Ceramics), the first magazine in Mexico for inspiration on the many uses of ceramic tile.
“Martha is wellknown in the Mexican ceramic tile industry for her dedication, leadership, creativity and professionalism,” said TCNA Mexico director, Fernando Lozano Assad. “Martha’s understanding of ceramic tile, her marketing vision and her commitment to our industry have made her an invaluable part of TCNA Mexico’s efforts critically supporting the Mexican ceramic tile market.”
According to Eric Astrachan, TCNA executive director, Salazar has been fundamental to many of TCNA’s programs in Mexico. “We are extremely proud of her and all that she has accomplished for the tile industry and TCNA-Mexico,” Astrachan said.