Retailers React: What’s your strategy for finding new installers?

Home Featured Post Retailers React: What's your strategy for finding new installers?

new installersEvery two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week we asked: What’s your strategy for finding new installers?

Here are their responses:

We try to find new installers by approaching our current installers. Most have friends that are also installers, so we offer them a bonus if their friends stay for a set amount of time. It does seem to help. 

—Jim Mudd, Sam Kinnaird’s Flooring, Louisville, Ky.

We are trying to grow crew leaders inside our existing crews but that has become increasingly difficult because of the shortage and quality of entry-level workers. Our only success lately is hiring a quality crew who moved into our area from the Dallas Metroplex. 

—Tony Fry, CarpetsPlus ColorTile Winnsboro, Winnsboro, Texas

Our greatest resource is the vocational technical schools. We are on several boards, participate in fundraisers, do mockups and demonstrations and build relationships with staff and students.

—Denise Fike, Fike Bros. Carpet One, Selinsgrove, Pa.

We avoid placing ads. This way, we’re not contacted by the problem installers that our competition won’t use any longer. We prefer to discover [prospects] who are vetted by our reps and other contacts in the building industry. We also visit ongoing flooring installations—new construction only—to inspect the workmanship and assess the individuals doing the work.

—John Bretzloff, Barefoot Flooring, Castle Hill, N.C.

We have been using word of mouth both through our current installers and through sundries supply houses. We’ve picked up a few installers that way. 

—Mike Foulk, Foulk’s Flooring America, Meadville, Pa.

Must Read

Jay Kopelson to receive WFCA Luminary Award

Las Vegas—World Floor Covering Association (WFCA) announced that Jay Kopelson, VP of corporate accounts at Mannington Mills, will receive its Luminary Award. The Luminary...

Tackling TISE: Show strategies from veteran show goers

Las Vegas—The pace of The International Surface Event (TISE) can resemble a track meet at times as attendees traverse the expansive Mandalay Bay Convention...

New and notable at TISE 2023

Along with the anticipated uptick in attendance at The International Surfaces Event (TISE) 2023 comes an increase in exhibitors as well, especially new vendors....

TISE director bullish on 2023 show

After two years of dealing with the COVID-19 pandemic and its subsequent omicron variant (last year), Surfaces 2023 is shaping up to be the...

Mohawk prepares to host events at TISE

Las Vegas—The countdown to The International Surface Event (TISE) here is on. The show will be the fourth stop of the Mohawk Momentum Roadshow—featuring...

Take full advantage of TISE 2023

The kick-off of TISE 2023 in Las Vegas this week means show season in the flooring industry is in full gear. As entrepreneurs and...

As seen in

Nov. 21/28, 2022

Some text some message..