City of Industry, Calif.—SLCC Flooring, a California-based supplier of solid and engineered hardwood, laminate and luxury WPC and SPC, has named industry veteran Ted Rocha its new executive vice president.
Rocha joins SLCC from Raskin Industries, where he spent six years and most recently as vice president of sales. Rocha brings more than 30 years of industry experience to the EVP role where he will be tasked with piloting SLLC’s growth plans in 2023 and beyond.
“I could not be more excited about joining such a dynamic team,” Rocha told FCNews. “SLCC is about its people-centric culture and winning together. I look to add another layer of enthusiasm through my passion for the industry and growing this already amazing company. SLCC’s product offering is nothing less than genuinely authentic and brilliantly curated. We aim to take the product collection to a national scale and capture market share by expanding our business into new dynamic channels. We have the right people, tools and infrastructure to be successful in this new venture and I could not be more excited to be a part of it.”