Atlanta—Vitra Tiles, a leading producer of high-end ceramics, has appointed Dennis Szczybor as director of U.S. operations. Szczybor, who most recently served as vice president at CFL, officially joined the company in June.
“With his considerable experience and industry insight, we’re confident Dennis will bring fresh impetus to Vitra’s continued growth and expansion in North America,” said Hasan Pehlivan, CEO.
Since joining Vitra, Szczybor has sought to strengthen collaboration with existing customers while attracting new ones, improve service levels and oversee the completion of warehouse operations.
Szczybor began his flooring career in 1990 as a sales representative at Haines. By 2013, he was regional manager at Emser Tiles, later serving as business development director at Home Depot until 2017. Later he was vice president of sales at Armstrong Flooring and vice president of business development at Sambling Global USA.
Vitra Tiles is a subsidiary of Turkey’s Eczacıbaşı Holding, which also owns the Villeroy & Boch and Engers brands. Having more than 2,400 employees worldwide, it accounts for more than 50% of the country’s total tile exports to Europe and is currently Germany’s second largest tile supplier.
“We want to make VitrA Tiles a household name in North America,” Szczybor said. “And as the regional market keeps trending upward, I am proud to lead the brand’s journey in the USA with my past experience.”