What’s new for fall 2023

Home Featured Post What's new for fall 2023

Along with the new fall selling season comes opportunities to expand your offerings and refresh your offerings to get consumers excited about their renovation projects. Whether it’s updated soft surface patterns or extensions to your hardwood flooring or rigid core lineup, specialty flooring retailers will have no shortage of options to offer consumers during this critical selling season. Following are a few standouts.


Classen puts the spotlight on Megaloc Twin, a new technology to facilitate herringbone pattern installations. Where previously double storage or complicated ordering of A-B packages—which created a risk of possible confusion of planks during installation—Megaloc Twin ensures greater installation simplicity, speed and efficiency. How it works: Only “A” planks are used, negating the need for a coordinating “B” plank. In addition to expediting and simplifying the installation, this system also minimizes waste, according to Classen. Another feature of the Megaloc Twin system is each contact point of the planks is waxed on one side, creating a smooth connection. This reduces friction between the planks and eliminates annoying creaky noises when walking on the floor.


COREtec has introduced two impressive 6 x 48 styles—Woodbury Maple and Artesia Hickory. Expressive in their color variation and foundational in their character, these two new colors are vibrant additions to the COREtec Originals (WPC) collection. As COREtec Originals styles, Woodbury Maple and Artesia Hickory are extremely warm and comfortable underfoot, lessening joint fatigue and reducing noise for homeowners. Plus, all COREtec floors are 100% waterproof, kid-proof, pet-proof—giving your customers the durability and cleanability they need.

fallEngineered Floors

The Silver Lining series is one of Engineered Floors’ newest product launches. It features EF’s latest fiber technology—PureColor featuring HiGH-DEF Color Technology—which produces 16 vibrant, high-definition colors. These colors include fresh new colorways in warm neutrals and subtle tonals. This series, Silver Lining II, III and IV, is available in three different weights: 45, 60 and 75 ounces. This allows retailers to offer a variety of price points to meet the needs of their customers. The color selections are more dynamic and usable with hard surfaces, paint, and home décor due to Engineered Floors’ color affinity story.

Hallmark Floors

Clean, modern and minimal. That sums up the visuals in the new Serenity collection from Hallmark Floors. Sourced from the breathtaking landscapes of North America’s New England region, the new Serenity collection conveys the serene embrace of nature. Here, amidst the hallowed beauty of slow-grown forests, Hallmark has discovered the essence of calmness, grace and sublime simplicity. The unique climate of this region provides longer, cooler summers, fostering the growth of hardwoods with unparalleled integrity and a resplendent appearance.


The new MC/RH Tracker from Lignomat is essential to monitoring wood floors during acclimation and installation. The device simultaneously records humidity and moisture from one relative humidity probe and three floor measuring probes. What’s unique about the system is the moisture is being measured with a set of pin probes—comparable to having three pin meters taking moisture measurements in preset time intervals—all recorded automatically in a log with corresponding RH, temperature, EMC, GPP and DPT. Useful to monitor floor installations or test sites for up to eight years.


Experience the softness and patterned texture of Mohawk’s Greenwich Design, a SmartStrand carpet that provides reliable performance, polished style and a regal color palette. Using advanced fiber technology and made in part with renewable and sustainable resources, SmartStrand offers permanent built-in stain resistance that won’t wear or wash off. It comes with All Pet Protection and Warranty, covering all pets, all accidents, all the time.


Step into the future of waterproof flooring with the Everlife Smithcliffs collection’s newest addition: Lanston Oak. The new visual is an exquisite blend of oaky beige and warm hues accentuated by subtle knots and grains, resulting in an authentic wood appearance that enhances any space it graces.This exceptional hybrid rigid core flooring combines aesthetic brilliance with cutting-edge DryLuxe technology.


Residential and commercial end users can accentuate their renovation projects with RIVA’s new interior cladding made of 100% solid wood. Designers can add depth and personality to interior spaces with this decorative covering that will add visual appeal and character to any room or setting. The new cladding comes in three formats (regular, narrow and wide slat) in three colors—pearl, crystal and walnut—and two species (white oak or walnut). Additional benefits include insulation and noise reduction.

fallShaw Floors

Adding onto the already successful Simply the Best Values collection, Shaw Floors is introducing three new styles—Stonebrook (pictured), Soft Radiance/Soft Effervescence, and High Ranking.

New Simply the Best styles not only focus on value and visuals, but they also focus on variety. With attainable styles for everyone, new Simply the Best Values products allow homeowners to choose between timeless, top-selling colors and trending patterns. Budget-friendly carpet never looked and felt so good.


Exalted by Southwind lives up to its name by bringing an elevated and inviting ambiance to any space. The latest introduction features a luxurious, 60 oz cut-pile with a soft hand and sophisticated finish. A palette of 12 beautifully curated colors in solution-dyed polyester showcases function and style in everyday design.

fallVälinge Innovation

With Välinge Innovation’s new floor locking system—5G Cross— straight-set floor installation is easy, fast and reliable. It used to be a real hassle trying to install floors in rectangle or square patterns without panels moving and creating gaps between the boards but with Välinge’s 5G Cross technology all tiresome issues are eliminated. As a result, straight set floor installations are both effortless and reliable. Thanks to the unique 5G Cross component this smart solution successfully keeps all panels in the desired positions.

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Sept. 11/18, 2023

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