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Does social media have you in a snit?

by Lisbeth Calandrino I was at a convention recently, and a dealer told me he hoped he would die before he had to learn Facebook....

Retail education: Show some appreciation

Volume 26/Number 22; March 18/25, 2013 It seems to me our world is becoming a more crass and negative place to live. The majority is no...

Guest column: Why advertising fails

Volume 26/Number 22; March 18/25, 2013 (Second of three parts) In the previous installment, I listed the three reasons most advertising fails flooring dealers—misunderstandings among retailers regarding...

Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days,...

From the floor: Wrong place, wrong time

Volume 26/Number 22; March 18/25, 2013 Over the years, having visited several hundred flooring stores, one thing that always struck me is the difference a good...

Succeed at advertising

Volume 26/Number 21; March 4/11, 2013 by Jim Armstrong (First of three parts) When surveying flooring dealers across North America, I always ask: • How are you promoting your...

Kids and pets

Volume 26/Number 21; March 4/11, 2013 One of my first jobs after college was as a children’s photographer. Being in my early 20s and single, you might...

retailer2retailer: Thank you mom and dad

by Scott Perron Volume 26/Number 21; March 4/11, 2013 It was just two decades ago when I entered the business of business for real. That was the...

lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers....

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