Tag "private label"

    Laminate: Managing conflict via private-label strategies

Laminate: Managing conflict via private-label strategies

November 6/13, 2017: Volume 32, Issue 11 By Reginald Tucker   In the ongoing battle between independent flooring retailers and the big boxes, laminate manufacturers have come up with a way to keep their channel partners happy: Develop private-label programs for some of the home centers while awarding specialty dealers with long established brands that carry the greatest brand equity. But this is not a distinction in name only; many

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    Private-label programs support distributors, dealers

Private-label programs support distributors, dealers

August 28/September 4: Volume 32, Issue 6 By Reginald Tucker   For many floor covering distributors, private-label programs provide opportunities to differentiate themselves in a marketplace or region where competing companies might offer the same, or similarly constructed, products. By that same token, some specialty retailers—particularly those who are buying group members—see private-label offerings as a way to compete against the big boxes that often carry well-known manufacturer brands. While

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Floor Covering News

Press Release

Karndean Designflooring to showcase luxury vinyl at AIA Conference

Export, Pa.—Karndean Designflooring will exhibit at the AIA Conference on Architecture, June 21-23, at New York City’s Javits Center. This exhibition marks the first showcase of Karndean Designflooring at the

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Johnson Hardwood Floors partners with Gilford-Johnson

City of Industry, Calif.—Johnson Hardwood Floors is making a major change in its distribution policy in a large part of its trading area. The company will turn over its direct

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Shannon Specialty Floors names Ellie Dowden Priester director of marketing

Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here. “Ellie has played a pivotal role in the

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