Tag "flooring"

WFCA University adds to destination training, online offering

Dalton, Ga.–In response to a recent membership drive and member demand, World Floor Covering Association (WFCA) has expanded its University course offerings with extended online training modules and destination camps across the country, according to Freida Staten, vice president marketing and communications. WFCA University is the association’s own professional training program geared exclusively to the needs and interests of members. The professional development tool, which is available as a subscriber

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    Briney to retire from Innocor

Briney to retire from Innocor

Red Bank, N.J.—Jeff Briney, senior vice president of Innocor Foam Technologies (IFT), will be retiring at the end of June 2017. As senior vice president, Briney led Innocor’s commercial division, which supplies foam to industries including bedding, furniture, packaging and more. Briney retires with more than 25 years of experience in the polyurethane foam industry. His career has spanned many roles including information systems, product management and sales with Foamex

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    Mannington enhances Restoration collection with SpillShield

Mannington enhances Restoration collection with SpillShield

Salem, N.J.—Mannington’s laminate flooring is adding “moisture resistant” to its list of attributes with the company’s Restoration collection, which now has enhanced performance with SpillShield technology. SpillShield is an innovative new coating that protects against pet messes, standing moisture and spills. It prevents damage from accidental moisture, keeping its visual and structural integrity intact. Its 72-hour warranty ensures that the floor will not exhibit any damage from moisture, even over

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    Armstrong Flooring names 2016 Elite Retailers of the Year

Armstrong Flooring names 2016 Elite Retailers of the Year

Lancaster, Pa.—Armstrong Flooring has named three companies 2016 Elite Retailers of the Year. Baker Brothers was awarded Gold; Riemer Floors received Silver; and WorldWide Wholesale earned Bronze. United Flooring Group and Floor Covering Associates received honorable mentions. The award is based on a variety of factors, including sales, lead conversion rates, overall program support, showroom quality and website excellence. “With several hundred Elite showrooms nationwide, we wanted to recognize and

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    Mohawk Group achieves Living Product Challenge Petal certification

Mohawk Group achieves Living Product Challenge Petal certification

Seattle—Mohawk Group has just become the first flooring manufacturer to achieve Living Product Challenge Petal certification for the company’s new Lichen modular plank carpet system. The certification, which presents the most rigorous standard for sustainable manufacturing, was officially announced today at the International Living Future Institute’s (ILFI) annual unConference in Seattle. “Our new Lichen collection demonstrates Mohawk’s commitment to ‘believe in better’ in the way that we create products, right down to their design’s

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    Bostik acquires floor preparation systems from CGM in the U.S.

Bostik acquires floor preparation systems from CGM in the U.S.

Colombes, Paris, France—Bostik has acquired CMP Specialty Products, the flooring and floor preparation business of U.S.-based specialist CGM, according to Arkema. This business, which generated $15 million sales in 2016, offers strong synergies with Bostik. This acquisition fits with Bostik’s strategy to expand in the growing U.S. construction market and to offer its customers a complete range of innovative solutions for the flooring market. This acquisition is also fully part

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    A.J. Rose Carpets & Flooring purchases Williston Weaves

A.J. Rose Carpets & Flooring purchases Williston Weaves

Saugus, Mass.—A.J. Rose Carpets & Flooring recently purchased the Williston Weaves brand. Williston Weaves, located in Newton Upper Falls, Mass., was founded in 1992 and has become a leader in the interior design flooring industry for its selection, quality and service exclusive to the trade. “We couldn’t be more excited about adding this design facet to our flooring family,” said A.J. Boyajian, co-owner, A.J. Rose. “Being able to back an

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    Mullican Flooring introduces new, American-made solid collections

Mullican Flooring introduces new, American-made solid collections

Johnson City, Tenn.—Mullican Flooring has expanded its American-made solid product line with two new collections, Wexford and Nature. These collections are protected by the company’s Alpha A’Lumina Real World Finish, which carries a 25-year warranty. Each collection features the company’s patented Aqua Shield system and lifetime moisture warranty. A European-inspired product line, Wexford combines three traditional North American sawing techniques to create a classic European look. This 3/4-inch-thick product is

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Mohawk Industries soars on Forbes’ America’s Best Employers of 2017 list

Calhoun, Ga.—For the second consecutive year, Mohawk Industries has been named to Forbes’ elite list of America’s Best Large Employers. The company climbed an impressive 82 spots in the magazine’s annual ranking. This year, Mohawk placed 106 among companies that employ at least 5,000 people. Mohawk rose substantially from its 2016 ranking of 188 on the Forbes list. The company is the only flooring manufacturer on the 2017 list, the second

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Aspecta by Metroflor launched new products, initiatives at Neocon

Norwalk, Conn.—Aspecta by Metroflor is expected to tell a multi-faceted story at the upcoming NeoCon trade show at The Merchandise Mart in Chicago, June 12-14, according to Russ Rogg, president and CEO, Metroflor Corp. “We are taking a 360-degree approach to our presence with a mix of sponsorships and activities that will communicate our new technologies, products and themes in a dynamic way.” Adjacent to the first-floor registration area in The

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    Shaw Floors dazzles Houzz user

Shaw Floors dazzles Houzz user

Dalton—Shaw Floors marked its 100th flooring query on Houzz with a surprise for one homeowner who had posted a query on remodeling her kitchen. The company, which launched its presence on the home design site back in 2013, answered a query from Houzz user Theresa Wells by offering to provide 1,000 square feet of flooring at no cost. “Houzz is a priority for our digital marketing team as we continue

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    CARE names 2016 award winners

CARE names 2016 award winners

Indianapolis—Carpet America Recovery Effort (CARE), the non-profit organization charged with advancing market-based solutions for carpet recycling and landfill diversion, has named Dick Kruse and Interface the organization’s Person of the Year and Recycler of the Year for 2016, respectively. The two honors were awarded during the organization’s 15th annual conference, held here on May 10-11. Kruse is a member of CARE’s board of directors and founded Kruse Carpet Recycling in Indianapolis.

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    Torlys launches new CorkWood product

Torlys launches new CorkWood product

Toronto, Canada—Torlys has launched a new type of flooring called CorkWood. The product is a specially engineered floor that has been created to bring together all the best features and benefits of other types of floors in one superior, all-inclusive product—combining the look of wood, the durability of laminate and the comfort of cork. The top layer of Torlys CorkWood is made of a high-definition digitally printed compressed layer of

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    Armstrong Flooring wins multiple ADEX awards

Armstrong Flooring wins multiple ADEX awards

Lancaster, Pa.—Armstrong Flooring has been honored with a total of six ADEX awards—five Platinum and one Gold. ADEX stands for Awards for Design Excellence and is among the largest and most prestigious awards program for product and project design in the Architecture and Design industry. Conducted each year by Design Journal, the annual competition draws approximately 2,852 entries from 500 companies. The 2017 award-winning products are: Woodland Relics. This collection

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Marketing mastery: Creating profitable referral relationships

May 8/15, 2017: Volume 31, Issue 24 By Jim Augustus Armstrong   (First of three parts) “How many realtors send you referrals?” I was on the phone with a dealer from Texas, trying to determine where his sales were coming from. He mentioned he worked with some realtors who sent referrals. His answer: “five.” “How much revenue did these five realtors generate for you last year?” “About $100,000.” “That’s an

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Floor Covering News

Press Release

WFCA University adds to destination training, online offering

Dalton, Ga.–In response to a recent membership drive and member demand, World Floor Covering Association (WFCA) has expanded its University course offerings with extended online training modules and destination camps

Read More

Briney to retire from Innocor

Red Bank, N.J.—Jeff Briney, senior vice president of Innocor Foam Technologies (IFT), will be retiring at the end of June 2017. As senior vice president, Briney led Innocor’s commercial division,

Read More

Mannington enhances Restoration collection with SpillShield

Salem, N.J.—Mannington’s laminate flooring is adding “moisture resistant” to its list of attributes with the company’s Restoration collection, which now has enhanced performance with SpillShield technology. SpillShield is an innovative

Read More