Tag "flooring"

    Guru-USA names national sales and marketing manager

Guru-USA names national sales and marketing manager

Ontinyent, Spain–Estil Guru S.L. (Guru), a manufacturer of shower waterproofing products, has named Derick Cooper national sales and marketing manager for the U.S. and Canada. Cooper has early 30 ears of experience across several industries covering sales, marketing, technical service, and product management. He most recently served as president of an independent sales agency. He will be tasked with managing all sales and marketing efforts of Guru-USA, The company markets a

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    Bolyu Contract, Aqua Hospitality undergo rebranding

Bolyu Contract, Aqua Hospitality undergo rebranding

Dalton, Ga.—Engineered Floors has restructured and rebranded the commercial flooring businesses of Bolyu Commercial and Aqua Hospitality, following Engineered Floors’ purchase of the operating assets of the Beaulieu Group. Bolyu and Aqua will now be known as EF Contract and EF Hospitality. Both companies will utilize Engineered Floors’ state-of-the-art manufacturing processes as well as the company’s new modular flooring facility that produces the Nexus carpet tile and Kinetex textile composite

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    Tile of Spain reveals global design trends at Cevisama 2018

Tile of Spain reveals global design trends at Cevisama 2018

Miami—Cevisama, the international fair for ceramic tiles and bathroom furnishings, held its 36th edition, Feb. 5-9, at the Feria Valencia center in Valencia, Spain. A total 506 Spanish exhibitors showcased their latest products and innovations to a record number of more than 83,000 industry professionals from over 65 countries. Some of the new trends and innovations showcased by Tile of Spain USA’s featured companies include: natural wood and colors, natural

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Flooring America: Times are good, no time to get complacent

February 5/12, 2018: Volume 33, Issue 17 By Ken Ryan   Grapevine, Texas—Flooring America’s winter conneXtion, held at the Gaylord Texan Resort, was a celebration of the good times that most members are experiencing. And president Keith Spano’s message to the group: Let the good times roll. “We have to make hay when the sun is shining, and the sun is shining now,” said Spano, who oversees the Flooring America,

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    CCA Global Conventions: Carpet One dealers welcome new supplier, push digital, training

CCA Global Conventions: Carpet One dealers welcome new supplier, push digital, training

February 5/12, 2018: Volume 33, Issue 17 By Ken Ryan   Grapevine, Texas—Fresh off a year in which it achieved its highest purchase volume in 11 years, Carpet One Floor & Home convened its winter convention here with a strong tailwind that portends an even stronger 2018. “You translate purchase volume into sales,” Eric Demaree, president of Carpet One, told FCNews. “We have strong economic indicators. Our overall performance was

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    Financial: How changes in tax law will affect dealers

Financial: How changes in tax law will affect dealers

February 5/12, 2018: Volume 33, Issue 17 By Bart Basi   (Second of two parts) In my previous column, I broached the subject of the passage of the Tax Cuts and Jobs Act—also referred to as the Tax Reform Bill—and what the changes mean for small businesses and retailers in the floor covering space. In this installment, I will delve deeper into the benefits of the law relative to how

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    Credit: The importance of offering financing to consumers

Credit: The importance of offering financing to consumers

February 5/12, 2018: Volume 33, Issue 17 By Rose Burke   When consumers shop for big-ticket items such as new flooring, they are likely to use some kind of credit to make the purchase. What’s more, some credit experts believe people are far more compelled to commit to bigger purchases when they can see their payments broken down into monthly installments instead of seeing the total amount. For example, a

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    Surfaces Laminate Coverage: Suppliers look to cash in on waterproof craze

Surfaces Laminate Coverage: Suppliers look to cash in on waterproof craze

February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   Water, water everywhere. Some of the laminate booth spaces at Surfaces this year looked more like aquariums than traditional room vignettes with all the fish tanks and waterfalls touting the products’ enhanced water-resistant or waterproof capabilities. It’s a trend that manufacturers are looking to leverage. Case in point is Mohawk, which has revamped the way it is marketing its

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    Surfaces Ceramic Coverage: Tiles go bigger, colors stay neutral

Surfaces Ceramic Coverage: Tiles go bigger, colors stay neutral

February 5/12, 2018: Volume 33, Issue 17 By Nicole Murray   One thing still seems to be true regarding the tile trends at this year’s Surfaces: the bigger the better. Large slabs with infinite design possibilities due to printing technologies were seen all over the showroom floor in varied thicknesses. These new slabs are available for floor, wall or countertop applications. Roy Viana, Dal-Tile’s director of slab and natural stone

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    Anderson Tuftex turns heads in Surfaces debut

Anderson Tuftex turns heads in Surfaces debut

February 5/12, 2018: Volume 33, Issue 17 By Ken Ryan and Reginald Tucker   Putting the brands together just makes sense because this is how people live in their homes. That’s how Katie Ford, director of brand strategy, describes the thought process behind the combination of the Anderson and Tuftex brands to form one company. Rest assured, this is not just a merger of brands for simplicity’s sake. “We have

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    Retailer2retailer: When odds are against you, take a chance

Retailer2retailer: When odds are against you, take a chance

February 5/12, 2018: Volume 33, Issue 17 By Scott Perron   In January my son Zachary, who is now 17, and I took our first father-son trip to an industry trade show for the SE Flooring Market in Atlanta. As a young man, Zack was intermittently around during my corporate days in Kansas City but he had never been to a vendor show of any size. During our 60-hour jaunt

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    Surfaces Resilient Coverage: Innovations aim to add simplicity to the buying and selling process

Surfaces Resilient Coverage: Innovations aim to add simplicity to the buying and selling process

February 5/12, 2018: Volume 33, Issue 17 By Lindsay Baillie   There’s a common thread among the plethora of new resilient flooring products introduced at Surfaces: They all aim to make it easier for retailers to sell and consumers to understand. A majority of the manufacturers at the event noted that the resilient market is saturated with products—a phenomenon that can cause confusion for distributors, retailers and consumers alike. To

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    Surfaces Wood Coverage: New finishes, formats steal the show in Vegas

Surfaces Wood Coverage: New finishes, formats steal the show in Vegas

February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   Hardwood flooring suppliers across the industry are combining creativity and technology as they seek to develop the next generation of products that will compete against the likes of WPC, LVT and rigid core floors. Case in point is the staining technology employed by Hearthwood in the manufacture of its Controlled Chaos and Dynamic Earth lines. Designed to mimic a

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    Surfaces Carpet Coverage: Despite hard surface surge, mills double down on soft

Surfaces Carpet Coverage: Despite hard surface surge, mills double down on soft

February 5/12, 2018: Volume 33, Issue 17 By Ken Ryan   Traditional carpet mills invariably face this decision: Do we ride the hard surface tide and introduce our own products, or do we stick to our knitting and stay soft? Surprisingly many are choosing the latter, and they are not apologizing for it. While Dixie Group, Phenix Flooring and Marquis Industries expanded their hard surface assortments at Surfaces—while Engineered Floors

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    Mohawk’s paradigm shift

Mohawk’s paradigm shift

Change in laminate brand marketing strategy reflects product’s evolution February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   After conducting extensive consumer research, Mohawk has decided to dramatically alter the way it markets its laminate flooring product offerings at retail. In a nutshell, laminate products previously positioned under the “laminate” banner will now be labeled RevWood—although the core construction of the product has not changed. Ditto for the

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Floor Covering News

Press Release

Guru-USA names national sales and marketing manager

Ontinyent, Spain–Estil Guru S.L. (Guru), a manufacturer of shower waterproofing products, has named Derick Cooper national sales and marketing manager for the U.S. and Canada. Cooper has early 30 ears of

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Haines to exit Bravo Group

Glen Burnie, Md.—Haines has made the decision to exit the Bravo Services group effective April 1, 2018. After a long relationship with Bravo, the decision to end membership in the

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‘Locally-stocked’ program aims to help increase buying group dealers sales

Dallas—Daltile, Marazzi, and American Olean are offering buying group dealers the ultimate in timely product availability through innovative “locally-stocked” programs nationwide. “Traditionally, flooring retailers are used to tile orders being

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