Tag "laminate"

    Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

March 5/12, 2018: Volume 33, Issue 19 By Reginald Tucker   For all the talk about laminate’s demise in the face of intensifying pressure from competing hard surface categories, the now-mature product segment is proving it has staying power. Ongoing innovations in the form of dramatically improved resistance to moisture, ultra-realistic replications of natural materials like wood and stone, and upgrades in surface texture and product performance are keeping the

0 comment Read Full Article
    Surfaces Laminate Coverage: Suppliers look to cash in on waterproof craze

Surfaces Laminate Coverage: Suppliers look to cash in on waterproof craze

February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   Water, water everywhere. Some of the laminate booth spaces at Surfaces this year looked more like aquariums than traditional room vignettes with all the fish tanks and waterfalls touting the products’ enhanced water-resistant or waterproof capabilities. It’s a trend that manufacturers are looking to leverage. Case in point is Mohawk, which has revamped the way it is marketing its

0 comment Read Full Article
    Mannington in lockstep with design trends

Mannington in lockstep with design trends

Product development process feeds off cues in fashion, home decor February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   Salem, N.J.—At Mannington no product is brought to market without the requisite research, forethought and consideration of retailer needs and consumer trends and designs. FCNews got a glimpse of that extensive creative design and development process at work at the company’s in-house design showroom at its facilities here during

0 comment Read Full Article
    Mohawk’s paradigm shift

Mohawk’s paradigm shift

Change in laminate brand marketing strategy reflects product’s evolution February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   After conducting extensive consumer research, Mohawk has decided to dramatically alter the way it markets its laminate flooring product offerings at retail. In a nutshell, laminate products previously positioned under the “laminate” banner will now be labeled RevWood—although the core construction of the product has not changed. Ditto for the

0 comment Read Full Article
    Mannington receives award for Restoration collection laminate

Mannington receives award for Restoration collection laminate

Salem, N.J.—Mannington’s Restoration collection laminate flooring with SpillShield technology has been named by Better Homes & Gardens’ Beautiful Kitchens & Baths magazine as one of its “30 Most Innovative Products of the Year” for 2018. This is the second consecutive year that a Mannington product has been selected for this honor. Products are picked by editors based on their ability to combine smart function, seamless style and cutting-edge technology. “We are thrilled to receive this award,

0 comment Read Full Article
    FirmFit granted waterproof laminate patent

FirmFit granted waterproof laminate patent

Dalton—CFL Flooring’s patent application for its waterproof laminate technology, which is used in products sold under its FirmFit brand, has been granted by the United States Patent and Trademark Office. According to CFL, this represents a significant development in the protection of the company’s technologies and helps secure its position as a leader in bringing innovative solutions to the waterproof categories in the North American market. “We’re extremely excited about

0 comment Read Full Article
    Pergo flooring featured on ‘Food Quest’ television series

Pergo flooring featured on ‘Food Quest’ television series

Calhoun, Ga.—Celebrities and top chefs on “Food Quest,” an original TV series airing on the Food Network and the Cooking Channel, are cooking this season in a fashionable kitchen featuring Pergo laminate flooring. “We are excited to partner with the Food Network and the Cooking Channel on this project,” said Tina Larson, marketing director for Pergo. “Our laminate flooring has the style and beauty needed for a kitchen being viewed

0 comment Read Full Article
    Laminate: Managing conflict via private-label strategies

Laminate: Managing conflict via private-label strategies

November 6/13, 2017: Volume 32, Issue 11 By Reginald Tucker   In the ongoing battle between independent flooring retailers and the big boxes, laminate manufacturers have come up with a way to keep their channel partners happy: Develop private-label programs for some of the home centers while awarding specialty dealers with long established brands that carry the greatest brand equity. But this is not a distinction in name only; many

0 comment Read Full Article
    Distribution: Despite threats from LVT/WPC, segment hold its own

Distribution: Despite threats from LVT/WPC, segment hold its own

November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   Prior to the explosive growth of LVT/WPC, hardwood was the hot product in the hard surface flooring segment. In fact, 2012 and 2013 saw some of the largest increases in the wood category, with double-digit gains each year. Since then wood has continued to grow, albeit at a declining rate. Some observers surmise that this slow growth, which in

0 comment Read Full Article
    Pergo launches TimberCraft laminate flooring

Pergo launches TimberCraft laminate flooring

Calhoun, Ga.—Pergo has introduced TimberCraft, a laminate flooring with realistic wood visuals. “Pergo uses patented UltraDef technology to create the realistic natural beauty of TimberCraft,” said Tina Larson, marketing director, Pergo. “The designs of this laminate flooring have a singular style—they imitate the warm and inviting variations of wood and are available in a range of colors from light gray oak to deep hickory.” TimberCraft’s authentic looks come from deep

0 comment Read Full Article
    Laminate: The latest innovations in ‘click’ technologies

Laminate: The latest innovations in ‘click’ technologies

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   With all the attention being paid to WPC-type floors—and rightfully so—one might think there’s not much happening in the way of innovations with other competing hard surface categories. That notion could not be further from the truth as evidenced by what’s taking place in the mature-but-still-evolving laminate flooring sector. As several manufacturers continue to fortify their coreboards with materials

0 comment Read Full Article
    NALFA celebrates 20 years of leadership, innovation

NALFA celebrates 20 years of leadership, innovation

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   New York—Current and long-time members of the North American Laminate Flooring Association (NALFA) convened here earlier this month to mark a significant milestone—20 years in the business. The event included an update on the standards-setting group’s objectives and goals, a recap of the state of the laminate flooring industry and, most importantly, the unveiling of a new website more

0 comment Read Full Article
    Laminate: Certified installer programs give dealers an edge

Laminate: Certified installer programs give dealers an edge

July 31/Aug. 7: Volume 31, Issue 4 By Reginald Tucker   The upside to laminate flooring’s popularity in the U.S. over the past 20 years is more consumers have become very familiar with the product—from how it’s constructed to the way it is primarily installed. The “downside,” however, is that high comfort level has encouraged more renters and homeowners to install the product themselves, cutting into a profit center for

0 comment Read Full Article
    Laminate: Sourcing shift changes import/domestic dynamic

Laminate: Sourcing shift changes import/domestic dynamic

June 26: Volume 32, Issue 1 By Reginald Tucker   A gradual build-up of stateside production and capacity of laminate flooring in 2016—combined with an increase in European-made product—was partially neutralized by the continued drop-off in imports from China that began in earnest in early 2015. The end result was a category that grew marginally in terms of value but slightly more with respect to volume. FCNews research showed U.S.

0 comment Read Full Article
    Aspecta, Wilsonart team up at NeoCon

Aspecta, Wilsonart team up at NeoCon

Norwalk, Conn.—Metroflor will join forces with Wilsonart to provide the company’s Aspecta Ten LVT flooring in the Wilsonart booth at NeoCon. The Aspecta Ten Runyon Oak design in Ashen—a neutral-gray, raw ranch look with a comfortable “denim jacket” appeal—will complement Wilsonart’s new Contract Laminate. Metroflor’s Aspecta Ten also aims to make staff and visitors’ time in the booth comfortable underfoot with its ISOCORE technology. The proprietary ISOCORE rigid core is comfortable and quiet, according to the company,

0 comment Read Full Article
1 2 3 8

Floor Covering News

Press Release

Invista names Kimball vice president of global commercial solutions, home textiles

Kennesaw, Ga.—Invista has promoted Kip Kimball to vice president of global commercial solutions and home textiles. In this expanded capacity, Kimball will lead the Antron and Dacron branded businesses, while developing new business

Read More

Laticrete launches LHT Plus for large, heavy tile flooring applications

Bethany, Conn.—Laticrete has introduced LHT Plus, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and stone on

Read More

CTEF focuses on qualified labor at Coverings 18

Atlanta, Ga.—The Ceramic Tile Education Foundation (CTEF) will focus on tile installation excellence and qualified labor demonstrations during Coverings’18, the Global Tile & Stone Experience taking place at the Georgia

Read More