Tag "laminate"

    Pergo flooring featured on ‘Food Quest’ television series

Pergo flooring featured on ‘Food Quest’ television series

Calhoun, Ga.—Celebrities and top chefs on “Food Quest,” an original TV series airing on the Food Network and the Cooking Channel, are cooking this season in a fashionable kitchen featuring Pergo laminate flooring. “We are excited to partner with the Food Network and the Cooking Channel on this project,” said Tina Larson, marketing director for Pergo. “Our laminate flooring has the style and beauty needed for a kitchen being viewed

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    Laminate: Managing conflict via private-label strategies

Laminate: Managing conflict via private-label strategies

November 6/13, 2017: Volume 32, Issue 11 By Reginald Tucker   In the ongoing battle between independent flooring retailers and the big boxes, laminate manufacturers have come up with a way to keep their channel partners happy: Develop private-label programs for some of the home centers while awarding specialty dealers with long established brands that carry the greatest brand equity. But this is not a distinction in name only; many

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    Distribution: Despite threats from LVT/WPC, segment hold its own

Distribution: Despite threats from LVT/WPC, segment hold its own

November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   Prior to the explosive growth of LVT/WPC, hardwood was the hot product in the hard surface flooring segment. In fact, 2012 and 2013 saw some of the largest increases in the wood category, with double-digit gains each year. Since then wood has continued to grow, albeit at a declining rate. Some observers surmise that this slow growth, which in

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    Pergo launches TimberCraft laminate flooring

Pergo launches TimberCraft laminate flooring

Calhoun, Ga.—Pergo has introduced TimberCraft, a laminate flooring with realistic wood visuals. “Pergo uses patented UltraDef technology to create the realistic natural beauty of TimberCraft,” said Tina Larson, marketing director, Pergo. “The designs of this laminate flooring have a singular style—they imitate the warm and inviting variations of wood and are available in a range of colors from light gray oak to deep hickory.” TimberCraft’s authentic looks come from deep

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    Laminate: The latest innovations in ‘click’ technologies

Laminate: The latest innovations in ‘click’ technologies

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   With all the attention being paid to WPC-type floors—and rightfully so—one might think there’s not much happening in the way of innovations with other competing hard surface categories. That notion could not be further from the truth as evidenced by what’s taking place in the mature-but-still-evolving laminate flooring sector. As several manufacturers continue to fortify their coreboards with materials

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    NALFA celebrates 20 years of leadership, innovation

NALFA celebrates 20 years of leadership, innovation

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   New York—Current and long-time members of the North American Laminate Flooring Association (NALFA) convened here earlier this month to mark a significant milestone—20 years in the business. The event included an update on the standards-setting group’s objectives and goals, a recap of the state of the laminate flooring industry and, most importantly, the unveiling of a new website more

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    Laminate: Certified installer programs give dealers an edge

Laminate: Certified installer programs give dealers an edge

July 31/Aug. 7: Volume 31, Issue 4 By Reginald Tucker   The upside to laminate flooring’s popularity in the U.S. over the past 20 years is more consumers have become very familiar with the product—from how it’s constructed to the way it is primarily installed. The “downside,” however, is that high comfort level has encouraged more renters and homeowners to install the product themselves, cutting into a profit center for

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    Laminate: Sourcing shift changes import/domestic dynamic

Laminate: Sourcing shift changes import/domestic dynamic

June 26: Volume 32, Issue 1 By Reginald Tucker   A gradual build-up of stateside production and capacity of laminate flooring in 2016—combined with an increase in European-made product—was partially neutralized by the continued drop-off in imports from China that began in earnest in early 2015. The end result was a category that grew marginally in terms of value but slightly more with respect to volume. FCNews research showed U.S.

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    Aspecta, Wilsonart team up at NeoCon

Aspecta, Wilsonart team up at NeoCon

Norwalk, Conn.—Metroflor will join forces with Wilsonart to provide the company’s Aspecta Ten LVT flooring in the Wilsonart booth at NeoCon. The Aspecta Ten Runyon Oak design in Ashen—a neutral-gray, raw ranch look with a comfortable “denim jacket” appeal—will complement Wilsonart’s new Contract Laminate. Metroflor’s Aspecta Ten also aims to make staff and visitors’ time in the booth comfortable underfoot with its ISOCORE technology. The proprietary ISOCORE rigid core is comfortable and quiet, according to the company,

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    Laminate: In mature category, specialty retailers can still compete

Laminate: In mature category, specialty retailers can still compete

May 22/29, 2017: Volume 31, Issue 25 By Reginald Tucker   In the perennial slugfest with the home centers and big discount merchants, specialty floor covering retailers who sell laminate continue to find ways to differentiate themselves from low-end providers. Successful strategies range from focusing on higher-end goods (12mm or thicker), promoting private-label branded products that can’t be shopped around and providing professional installation services. A prime case in point

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    Torlys launches new CorkWood product

Torlys launches new CorkWood product

Toronto, Canada—Torlys has launched a new type of flooring called CorkWood. The product is a specially engineered floor that has been created to bring together all the best features and benefits of other types of floors in one superior, all-inclusive product—combining the look of wood, the durability of laminate and the comfort of cork. The top layer of Torlys CorkWood is made of a high-definition digitally printed compressed layer of

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    Laminate: Taking a page (or two) from wood’s playbook

Laminate: Taking a page (or two) from wood’s playbook

Emerging design trends mirror those of competing category April 10/17, 2017: Volume 31, Issue 22 By Reginald Tucker   It’s no secret that laminate flooring suppliers are focusing their product design and development efforts on more accurately mimicking natural materials, especially hardwood. (A cursory review of the various laminate designs and patterns introduced at Surfaces bears this out.) But what is newsworthy is the rapid pace of new product development

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    Spring introductions unseen at Surfaces

Spring introductions unseen at Surfaces

March 13/20, 2017: Volume 31, Issue 20 By Ken Ryan   Surfaces served as the staging area for the bulk of new flooring introductions for 2017. However, there were many other noteworthy introductions of the spring that were not shown at the big show. Following are some of the spring introductions unseen at Surfaces. American OEM The company introduced 10 SKUs in its Covelo Canyon collection and eight offerings in

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    Laminate: State of the industry—Focus shifts from Asian exodus to  U.S. production

Laminate: State of the industry—Focus shifts from Asian exodus to U.S. production

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Heading into 2016, many laminate flooring manufacturers, distributors and retailers were dealing with the fallout of the 2015 “60 Minutes” Lumber Liquidators report about excessive levels of formaldehyde in laminate flooring planks imported from China. The end result was the palpable departure of many laminate flooring products imported from Asia combined with a simultaneous and dramatic influx of

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    Surfaces laminate coverage: Suppliers test category’s limits

Surfaces laminate coverage: Suppliers test category’s limits

Performance enhancements tout water-resistant capabilities January 30/February 6, 2017: Volume 31, Number 17 By Reginald Tucker No longer content with ceding market share to competitive categories such as WPC and LVT, laminate suppliers are taking a page out of history by touting the features that first garnered consumer attention when the category first launched in the U.S. in the mid-1990s. Specifically, the category’s ability to go where other hard surfaces,

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Floor Covering News

Press Release

Armstrong unveils enhancements to flagship residential website

Lancaster, Pa.—Armstrong Flooring has launched key enhancements to its website with new and improved features to help guide homeowners through all stages of the buying journey—getting started, inspiration and ideas, product information,

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Cali Bamboo names Jackson president

San Diego—Cali Bamboo has named Doug Jackson president of the company. Jackson, an industry veteran, draws from over 20 years in the flooring business, most recently as the vice president of

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Domotex asia/Chinafloor brings back popular features

Shanghai, China—To commemorate the 20th anniversary of Domotex asia/Chinafloor, show organizers will reintroduce the widely popular InnovAction Flooring Campaign, Materia and cadex educational conferences. “InnovAction is a snapshot of the

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