Tag "laminate"

    Pergo launches TimberCraft laminate flooring

Pergo launches TimberCraft laminate flooring

Calhoun, Ga.—Pergo has introduced TimberCraft, a laminate flooring with realistic wood visuals. “Pergo uses patented UltraDef technology to create the realistic natural beauty of TimberCraft,” said Tina Larson, marketing director, Pergo. “The designs of this laminate flooring have a singular style—they imitate the warm and inviting variations of wood and are available in a range of colors from light gray oak to deep hickory.” TimberCraft’s authentic looks come from deep

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    Laminate: The latest innovations in ‘click’ technologies

Laminate: The latest innovations in ‘click’ technologies

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   With all the attention being paid to WPC-type floors—and rightfully so—one might think there’s not much happening in the way of innovations with other competing hard surface categories. That notion could not be further from the truth as evidenced by what’s taking place in the mature-but-still-evolving laminate flooring sector. As several manufacturers continue to fortify their coreboards with materials

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    NALFA celebrates 20 years of leadership, innovation

NALFA celebrates 20 years of leadership, innovation

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   New York—Current and long-time members of the North American Laminate Flooring Association (NALFA) convened here earlier this month to mark a significant milestone—20 years in the business. The event included an update on the standards-setting group’s objectives and goals, a recap of the state of the laminate flooring industry and, most importantly, the unveiling of a new website more

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    Laminate: Certified installer programs give dealers an edge

Laminate: Certified installer programs give dealers an edge

July 31/Aug. 7: Volume 31, Issue 4 By Reginald Tucker   The upside to laminate flooring’s popularity in the U.S. over the past 20 years is more consumers have become very familiar with the product—from how it’s constructed to the way it is primarily installed. The “downside,” however, is that high comfort level has encouraged more renters and homeowners to install the product themselves, cutting into a profit center for

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    Laminate: Sourcing shift changes import/domestic dynamic

Laminate: Sourcing shift changes import/domestic dynamic

June 26: Volume 32, Issue 1 By Reginald Tucker   A gradual build-up of stateside production and capacity of laminate flooring in 2016—combined with an increase in European-made product—was partially neutralized by the continued drop-off in imports from China that began in earnest in early 2015. The end result was a category that grew marginally in terms of value but slightly more with respect to volume. FCNews research showed U.S.

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    Aspecta, Wilsonart team up at NeoCon

Aspecta, Wilsonart team up at NeoCon

Norwalk, Conn.—Metroflor will join forces with Wilsonart to provide the company’s Aspecta Ten LVT flooring in the Wilsonart booth at NeoCon. The Aspecta Ten Runyon Oak design in Ashen—a neutral-gray, raw ranch look with a comfortable “denim jacket” appeal—will complement Wilsonart’s new Contract Laminate. Metroflor’s Aspecta Ten also aims to make staff and visitors’ time in the booth comfortable underfoot with its ISOCORE technology. The proprietary ISOCORE rigid core is comfortable and quiet, according to the company,

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    Laminate: In mature category, specialty retailers can still compete

Laminate: In mature category, specialty retailers can still compete

May 22/29, 2017: Volume 31, Issue 25 By Reginald Tucker   In the perennial slugfest with the home centers and big discount merchants, specialty floor covering retailers who sell laminate continue to find ways to differentiate themselves from low-end providers. Successful strategies range from focusing on higher-end goods (12mm or thicker), promoting private-label branded products that can’t be shopped around and providing professional installation services. A prime case in point

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    Torlys launches new CorkWood product

Torlys launches new CorkWood product

Toronto, Canada—Torlys has launched a new type of flooring called CorkWood. The product is a specially engineered floor that has been created to bring together all the best features and benefits of other types of floors in one superior, all-inclusive product—combining the look of wood, the durability of laminate and the comfort of cork. The top layer of Torlys CorkWood is made of a high-definition digitally printed compressed layer of

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    Laminate: Taking a page (or two) from wood’s playbook

Laminate: Taking a page (or two) from wood’s playbook

Emerging design trends mirror those of competing category April 10/17, 2017: Volume 31, Issue 22 By Reginald Tucker   It’s no secret that laminate flooring suppliers are focusing their product design and development efforts on more accurately mimicking natural materials, especially hardwood. (A cursory review of the various laminate designs and patterns introduced at Surfaces bears this out.) But what is newsworthy is the rapid pace of new product development

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    Spring introductions unseen at Surfaces

Spring introductions unseen at Surfaces

March 13/20, 2017: Volume 31, Issue 20 By Ken Ryan   Surfaces served as the staging area for the bulk of new flooring introductions for 2017. However, there were many other noteworthy introductions of the spring that were not shown at the big show. Following are some of the spring introductions unseen at Surfaces. American OEM The company introduced 10 SKUs in its Covelo Canyon collection and eight offerings in

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    Laminate: State of the industry—Focus shifts from Asian exodus to  U.S. production

Laminate: State of the industry—Focus shifts from Asian exodus to U.S. production

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Heading into 2016, many laminate flooring manufacturers, distributors and retailers were dealing with the fallout of the 2015 “60 Minutes” Lumber Liquidators report about excessive levels of formaldehyde in laminate flooring planks imported from China. The end result was the palpable departure of many laminate flooring products imported from Asia combined with a simultaneous and dramatic influx of

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    Surfaces laminate coverage: Suppliers test category’s limits

Surfaces laminate coverage: Suppliers test category’s limits

Performance enhancements tout water-resistant capabilities January 30/February 6, 2017: Volume 31, Number 17 By Reginald Tucker No longer content with ceding market share to competitive categories such as WPC and LVT, laminate suppliers are taking a page out of history by touting the features that first garnered consumer attention when the category first launched in the U.S. in the mid-1990s. Specifically, the category’s ability to go where other hard surfaces,

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    Suppliers pull out all the stops at Surfaces

Suppliers pull out all the stops at Surfaces

Dealers, distributors applaud industry’s innovative offerings January 30/February 6, 2017: Volume 31, Number 17 By Nicole Murray Las Vegas—By most accounts the 2017 International Surface Event (TISE) was a success on several different fronts: Vendors witnessed brisk booth traffic, particularly on the first two days of the exhibition; retailers expressed genuine interest in the depth and variety of products unveiled at the show; and show management reported increased participation in

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    NALFA introduces new leadership

NALFA introduces new leadership

Washington D.C.—The North American Laminate Flooring Association (NALFA) has announced a new leadership structure for the 20-year-old association. NALFA’s board of directors recently called a meeting to discuss the association’s future and direction following the passing of industry pioneer Bill Dearing, who served as president of NALFA since its founding in 1997. The new leadership team is as follows. Dan Natkin, president: Natkin is the vice president of hardwood and laminate

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    Kronospan USA expands manufacturing capabilities

Kronospan USA expands manufacturing capabilities

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker Following two decades of serving primarily as a European private-label laminate supplier to the industry, Kronospan is focusing squarely on the North American market. Initiatives range from expanding its U.S. manufacturing footprint, developing stylish new products geared for American consumers and putting more emphasis on the Kronospan brand. First and foremost, its stateside division, Kronospan USA, is demonstrating its commitment

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Floor Covering News

Press Release

Carpet One reveals 2017 pink ribbon welcome mat

Manchester, N.H.—Carpet One Floor & Home released its 2017 collection of pink ribbon welcome mats to support breast cancer research, with 18 new mats that are stylish, humorous or whimsical to

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Armstrong Flooring raises Airbase dealers to ‘Elite’ status

Lancaster, Pa.—Armstrong Flooring has announced that all 12 AirBase Carpet and Tile superstore locations have achieved Elite Retailer status. The retailers serve markets in Delaware, Pennsylvania, Maryland, South Jersey and

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Galleher, 3M provide support for fire relief

San Francisco—Galleher and 3M are partnering to help those impacted by the fires in California. Both companies are sending food, clothing and supplies to people in need in Napa, Solano

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