Tag "laminate"

    Surfaces laminate coverage: Suppliers test category’s limits

Surfaces laminate coverage: Suppliers test category’s limits

Performance enhancements tout water-resistant capabilities January 30/February 6, 2017: Volume 31, Number 17 By Reginald Tucker No longer content with ceding market share to competitive categories such as WPC and LVT, laminate suppliers are taking a page out of history by touting the features that first garnered consumer attention when the category first launched in the U.S. in the mid-1990s. Specifically, the category’s ability to go where other hard surfaces,

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    Suppliers pull out all the stops at Surfaces

Suppliers pull out all the stops at Surfaces

Dealers, distributors applaud industry’s innovative offerings January 30/February 6, 2017: Volume 31, Number 17 By Nicole Murray Las Vegas—By most accounts the 2017 International Surface Event (TISE) was a success on several different fronts: Vendors witnessed brisk booth traffic, particularly on the first two days of the exhibition; retailers expressed genuine interest in the depth and variety of products unveiled at the show; and show management reported increased participation in

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    NALFA introduces new leadership

NALFA introduces new leadership

Washington D.C.—The North American Laminate Flooring Association (NALFA) has announced a new leadership structure for the 20-year-old association. NALFA’s board of directors recently called a meeting to discuss the association’s future and direction following the passing of industry pioneer Bill Dearing, who served as president of NALFA since its founding in 1997. The new leadership team is as follows. Dan Natkin, president: Natkin is the vice president of hardwood and laminate

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    Kronospan USA expands manufacturing capabilities

Kronospan USA expands manufacturing capabilities

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker Following two decades of serving primarily as a European private-label laminate supplier to the industry, Kronospan is focusing squarely on the North American market. Initiatives range from expanding its U.S. manufacturing footprint, developing stylish new products geared for American consumers and putting more emphasis on the Kronospan brand. First and foremost, its stateside division, Kronospan USA, is demonstrating its commitment

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    Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker In the laminate price battle with the big boxes, specialty retailers may have another advantage: the willingness to promote thicker, beefier products that are not only designed to perform better over the long haul but also provide higher margin opportunities compared to base-grade, entry-level product. While the home center channel is able to drive traffic pushing laminates in the $1.99-$2.99

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    Laminate: Customization opens up design—and profit—opportunities

Laminate: Customization opens up design—and profit—opportunities

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker If there’s one category that lends itself to customization, it’s laminate flooring. From the many design options available through mixing and matching random-width, random- length planks in the same SKU to altogether different patterns, consumers have a wide choice of scenarios when planning an installation. Manufacturers, for their part, are working to help inspire retailers and their installers to present

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    Torlys brings its innovation lab to Surfaces 2017

Torlys brings its innovation lab to Surfaces 2017

Las Vegas—Torlys will launch three new technology-driven collections at its Innovation Lab themed booth (#6033) at the 2017 Surfaces show in
Las Vegas: CorkWood digital print cork, EverWood Designer luxury vinyl and SuperSolid 6 hardwood. CorkWood is an engineered floor that offers the beauty of hardwood, the durability of laminate and the comfort of cork all in one floor. The top layer is made of hi-definition digitally printed compressed cork in

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    HF Design goes boldly into 2017

HF Design goes boldly into 2017

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker To say that HF Design is excited about its new programs for 2017 would be an understatement. Given the scope of what it has in store for its channel partners this year, the company is betting the house that its distributors and retailers will be thoroughly pleased. “We expect Surfaces 2017 to be the biggest show ever for us, not

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    Spotlight: Nature Flooring focuses on the fundamentals

Spotlight: Nature Flooring focuses on the fundamentals

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   Nature Flooring isn’t one of the largest players on the market, but it’s certainly looking to become one of the most exciting and dynamic players. The strategy, according to the company, is to continue to build on its growing distribution network while offering innovative products designed to pique retailer interest. “Our strategy for next year is to try to

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    Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker No one is expecting the laminate category to generate double-digit growth rates in 2017; after all, it is a fairly mature category in the U.S. On top of that, the segment is facing intense pressure from competing hard surface sectors, including LVT, WPC and, of course, hardwood. However, don’t expect the segment to roll over in the face of fierce

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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    Kronospan previews Surfaces 2017 introductions

Kronospan previews Surfaces 2017 introductions

By Reginald Tucker New York—Kronospan USA held a press conference in Times Square on Nov. 10 to announce its plans to launch its new, comprehensive product line for the North American market at Surfaces 2017 in Las Vegas in January. At its exhibit space on the Surfaces show floor (booth #603), Kronospan USA will unveil its complete product line that encompasses 94 new laminate flooring products across five distinct, on-trend

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    Laminate: Manufacturers focus attention on texturing

Laminate: Manufacturers focus attention on texturing

October 24/31, 2016: Volume 31, Number 10 By Reginald Tucker Laminate flooring manufacturers across the spectrum are employing advanced surface technology to develop products that more accurately convey not only the look but the feel of real hardwood flooring. These methods run the gamut from improvements to the traditional embossed in register (EIR) process to more recent advancements in dual gloss technologies. “Over the past three to five years there

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    Distribution: Wood continues to hold is own as most desirable

Distribution: Wood continues to hold is own as most desirable

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan The popularity of hardwood flooring seems impervious to the rampant growth of the LVT/WPC segment. No matter how many new market segments the resilient product taps into, no matter how many “wood looks” marketers come out with, in some precincts at least, there is no substitute for the genuine article. Distributors agree there is a sizable segment of flooring consumers

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    Mohawk expands into countertops

Mohawk expands into countertops

Mohawk Industries has announced the alignment of two key and growing business areas: countertops and laminate/hardwood. Each of these businesses represents opportunities for Mohawk to bring new value to the market and will play an important role in the company’s continued growth. Matt Kahny will lead Mohawk’s expansion into the $3 billion countertop market where Mohawk will make significant investments in porcelain slab and other surfaces. Kahny will also manage

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    Laminate: U.S., European sales rise, Chinese imports decline

Laminate: U.S., European sales rise, Chinese imports decline

June 20/27, 2016; Volume 30, Number 26 By Reginald Tucker U.S. laminate flooring sales held steady in 2015 despite a sizeable falloff in imported shipments—particularly from China—coupled with intensified competition from LVT, WPC and other engineered flooring products. FCNews research shows laminate flooring sales reached $1.137 billion in 2015, a slight uptick from $1.135 billion in 2015. With respect to volume, however, shipments were estimated to have dipped to 1.034

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    Scoring Flooring: Industry Stats for 2015

Scoring Flooring: Industry Stats for 2015

June 20/27, 2016; Volume 30, Number 26 The flooring industry in 2015 continued its recovery from the prolonged recession. While growth rates pale in comparison to the mid-2000s heydays, the industry last year saw increases of 4.4% in dollars and 3.2% in volume. This comes on the heels of 3.6% growth in dollars and 1.8% in volume in 2014 compared to the respective 5.5% and 3.8% growth rates in 2013.

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    Laminate: Category pushes back against onslaught of LVT

Laminate: Category pushes back against onslaught of LVT

June 6/13, 2016; Volume 30, Number 25 By Reginald Tucker Much has been made of the rapid rise of luxury vinyl tile (LVT) and the subsequent impact the category has had on competing hard surface flooring segments, namely laminate. Despite LVT’s legitimate advancement, however, many laminate flooring manufacturers and marketers feel there’s no need for alarm. “While we agree the laminate category is experiencing competition from other categories, we firmly

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    Wood/laminate: What’s in a name? Not much and everything

Wood/laminate: What’s in a name? Not much and everything

Jury is split on influence of branding in selection process May 9/16, 2016; Volume 30, Number 23 By Reginald Tucker When it comes to narrowing down the selection process between the many hardwood and laminate flooring brands available today, the decision-making process can be a bit tricky, to say the least. While many retail advertisements—and, by extension, merchandising systems—seek to leverage a particular brand name, at the end of the

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    Laminate: State of the industry- 2015 remained steady

Laminate: State of the industry- 2015 remained steady

Battle-hardened category stands firm amidst stiff competition March 14/21, 2016; Volume 30, Number 19 By Reginald Tucker The year 2015 represented a mixed bag for the U.S. laminate flooring market. On one hand, estimates provided by some of the category’s leading players showed the volume of laminate flooring sold in America last year fell somewhere between 3% to 5%, a drop-off mainly due to the large-scale pullback in non-CARB 2-compliant

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Milliken enhances Imagine collection with new patterns

Spartanburg, S.C.—Milliken has expanded its Imagine Figurative collection for residential interiors with four texture-based designs. The new designs—Casual Craft, Grayton, Slimline and Somerton—are small-scale broadloom patterns that are easy to

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American OEM achieves Indoor Advantage Gold Certification for hardwood products

Burns, Tenn.—American OEM Hardwood Floors has achieved Indoor Advantage Gold Certification for its hardwood flooring products. Indoor Advantage Gold certification assures that building material products support a healthy indoor environment

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Emser Tile opens Tampa branch, receives Houzz ‘Best of Design’ award

Los Angeles—Emser Tile has opened its 71st branch location in Tampa, Fla. this week—marking the company’s fifth location in Florida. Emser continues to grow their presence throughout North America, expanding

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