Shaw’s Epic line goes ‘Platinum’

Home News Shaw’s Epic line goes ‘Platinum’

DALTON—Shaw’s high performance finish, ScufResist Platinum, will now be applied to its Epic brand. According to mill executives, the finish is up to six times more resistant to scuffs than similar finishes.

“Testing proves that ScufResist provides the consumer with permission to enjoy life on her hardwood floors,” said Kevin Thompson, Shaw’s hardwood product category manager. ScufResist Platinum’s manufacturing processes are the same as previous finishes in the line but has added ultra-wear, resistant particles in the top coats. Technology keeps the finish smooth and clear but with improved abrasion resistance.

The finish is the latest development from Shaw’s Hardwood Research & Development Group, formed in September 2009 as part of the mill’s hardwood restructure.

“Studies revealed that durability was still a major concern for potential buyers of hardwood floors, and finding a more durable finish was a top priority for our in-house wood and finish experts,” said Don Finkell, president and CEO of Shaw’s Anderson Hardwood division and a group participant.

All Epic products will feature the finish no later than April 1.

For more information, call Shaw at 800.441.7429.

Must Read

5 ways to build customer relationships

(This article was originally published on It has been edited for content and style.) Brand equity, loyalty or affinity are really just terms used interchangeably to...

How consumers discover products on social media

(This article was originally published at It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...

Obituary: William Norris Little Sr., Shaw Industries

William Norris Little Sr., retired president/COO of Shaw Industries, passed away on Oct. 1, 2022 at the age of 91. Norris was born June 28,...

Louisville Tile acquires Mid America Tile

Louisville, Ky.—Louisville Tile Distributors has acquired a 100% interest in Mid America Tile, a wholesale tile distributor and importer specializing in ceramic, porcelain, glass,...
Some text some message..