Shaw’s Epic line goes ‘Platinum’

HomeNewsShaw’s Epic line goes ‘Platinum’

DALTON—Shaw’s high performance finish, ScufResist Platinum, will now be applied to its Epic brand. According to mill executives, the finish is up to six times more resistant to scuffs than similar finishes.

“Testing proves that ScufResist provides the consumer with permission to enjoy life on her hardwood floors,” said Kevin Thompson, Shaw’s hardwood product category manager. ScufResist Platinum’s manufacturing processes are the same as previous finishes in the line but has added ultra-wear, resistant particles in the top coats. Technology keeps the finish smooth and clear but with improved abrasion resistance.

The finish is the latest development from Shaw’s Hardwood Research & Development Group, formed in September 2009 as part of the mill’s hardwood restructure.

“Studies revealed that durability was still a major concern for potential buyers of hardwood floors, and finding a more durable finish was a top priority for our in-house wood and finish experts,” said Don Finkell, president and CEO of Shaw’s Anderson Hardwood division and a group participant.

All Epic products will feature the finish no later than April 1.

For more information, call Shaw at 800.441.7429.

Must Read

Louisville Tile promotes Kristine Gaines to CFO

Louisville, Tenn.—Louisville Tile has promoted Kristine Gaines to the position of chief financial officer. Gaines offers a wealth of financial expertise and a proven...

Tarkett launches expanded carpet QuickShip program

Solon, Ohio—Tarkett is making more of its commercial product catalogue available for fast delivery through its updated QuickShip program. Dealers, architects and designers now...

Retailers React: What are you doing to help ease the installation crisis?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Shaw Industries named 2024 Training APEX Award winner

Dalton—Shaw Industries has been named a 2024 Training APEX Award winner by Training magazine. As the only flooring manufacturer awarded, Shaw aims to create...

CFI expands presence with launch of chapter groups

Dalton—The Certified Flooring Installers (CFI) announced the launch of chapter groups in several states, marking a strategic expansion to enhance collaboration, education and networking...

Shaw Contract launches Creative Zone carpet tile

Cartersville, Ga.—Shaw Contract introduced Creative Zone, a 24 x 24 carpet tile collection inspired by whimsical moments in everyday landscapes, designed with all learning...
Some text some message..
X