Flooring gains iPhone popularity: Laticrete, Shaw, Mannington develop apps

Home Blog Flooring gains iPhone popularity: Laticrete, Shaw, Mannington develop apps

Laticrete launched its product information app as free to download and use. The full-service, jobsite reference, tool kit offers quick and easy retrieval of Laticrete product information from any iPhone, iPad or iPod touch device.

“Innovation is the fundamental principle that drives Laticrete,” said Henry Rothberg, co-owner of Laticrete. “It’s part of our culture, part of our history, and what drives us to stay on the leading edge of our industry. This is another service we provide at no cost to benefit the contractor, to benefit the end user: Information at your fingertips, right there on your iPhone—right now.”

Shaw Industries also launched an iPhone application called Carpet Stain Center, which provides carpet stain removal procedures for most common household stains. Step-by-step cleaning instructions from the mill are free for download from the iPhone app store and is compatible with the new iPad.

The Carpet Stain Center system houses almost 1,000 stains with cleaning solutions. According to Dani Brock, Shaw’s Anso nylon marketing manager, the application is unique to the flooring industry because it offers real-time solutions “as life happens. From leaking sippy cups full of orange juice, to monstrous disasters like food fights, the consumer will be equipped to handle life’s messes with the application.”

Mannington Commercial also launched its own iPhone application called Choices that Work. Mill executives claim it is the industry’s first mobile application designed to serve designers’ process.

Using a smart phone’s integrated camera and scanning technology, the app integrates sample books to show coordinating collections and enable sample orders. By scanning the bar code printed on a Mannington sample book, a designer can immediately see coordinating patterns and colors across Mannington carpet collections and hard surface products. Technology is compatible with iPhone, Android and Blackberry smart mobile phones.

“Mobile apps have potential to add real value beyond simply promoting brands,” said Angie Carter, manager of commercial marketing. “Today’s users understand the value of brand building, but are much more interested in tools that serve their own processes. [Phone apps] create more meaningful interactions.”

Must Read

Housing affordability falls to lowest level since Great Recession

Washington, D.C.—Rising mortgage rates, high inflation, low existing inventory and elevated home prices contributed to housing affordability falling to its lowest point since the...

AFA dissolves, donates $135,000 to GNTC

Dalton—Due to pandemic-related revenue shortfalls and event cancellations, the American Floorcovering Association (AFA) board of directors voted to dissolve the advocacy organization, according to...

Cali launches Cali Rugs collection

San Diego—Cali is launching Cali Rugs, a new collection of area rugs designed to complement the omni-channel company’s flooring and decking. Customers looking to...

Crossville recognized as eco-leader

Crossville, Tenn.— Crossville was recently recognized as an eco-leader by Green Builder Media. Crossville said its commitment to sustainability is the standard bearer for...

How to better leverage Instagram in business

In the realm of social media, Instagram remains one of the staple platforms alongside Facebook, Twitter and the newest member—TikTok. Since its launch in...

Daltile launches Lava Finish

Dallas, Texas—Daltile has developed the Lava finish, a unique, proprietary finish for quartz surfaces that creates the most realistic, natural stone feel available on...
Some text some message..
X