Dalton—Niche Graphic Flooring recently served the Citadel military college of Charleston, S.C., with Piazza Matting. First rolled out at Surfaces 2009, Piazza is a customizable mat product in 21 colorways with a berber-like texture. For the Citadel, Ashley Furniture HomeStore’s logo was inlaid on the large-scale mat as fans filed in for seating.
“Floor covering retailers and distributors open new markets for their companies by diversifying their customer base,” said Scot LaVelle, president of Niche Graphic Flooring. “More and more, the retailer or distributor who addresses these needs finds they have added a profit center, and better satisfied their current and expanded customer base, with accounts who only want matting by fighting against losing customers to competitors.”
LaVelle recommends matting in high-traffic areas like entrances, vestibules, lobbies and service areas to protect more expensive flooring investments. Extending the life of a flooring installation is improved with Piazza’s 5-year wear and 3-year colorfast warranty. Niche executives claim Piazza is bleach-safe, easy to clean, manufactured by eco-friendly processes and meets the needs of sporting facilities like Madison Square Garden and Georgia Dome.
For information or to request samples of Piazza matting, call Niche Graphic Flooring at 800.843.2133.