Quick•Step partner emphasizes ‘room lifts’ at Surfaces 2011

Home News Quick•Step partner emphasizes 'room lifts' at Surfaces 2011

Dallas—The message of Quick•Step’s designer partner, Erinn Valencich, during Surfaces 2011 was consumers will continue to be value conscious this year and will look for ways to express their personal creativity and make their homes more beautiful, while staying within a budget. Erinn recommends adding affordable, easy to install Quick•Step flooring to give a room a noticeable refresh, for a price tag attractive to most of today’s value conscious consumers.

“One of the most popular national mainstream trends right now is the room lift,” said Valencich. “Rather than trading up to bigger, better homes or embarking on expensive, whole-house remodels, today’s consumers simply want new ideas on how to ‘refresh’ their homes quickly, easily, and affordably.

“My message to them is a very effective design technique to achieve ‘big style with small change’ is the addition of affordable, easy to install Quick•Step flooring. With its patented Uniclic glueless installation locking system, covering up worn-out linoleum or tearing out old carpet and putting in a new laminate floor is within the skill level of the average homeowner. Because Quick•Step is available in all of the hottest styles and colors, consumers can use a Quick•Step floor to easily and affordably breathe new life and design flair into any room.”

Erinn was on hand during Surfaces 2011 in the Quick•Step booth helping retailers’ and distributors’ customers stay within a budget and still create beautiful living spaces by employing simple room lift techniques. During 2011, Erinn will continue to share this effective, room lift design technique through in-store seminars, online design style tips and webisodes on quickstep.com. There will also be a national consumer contest called the “Quick-Step Room Refresh”.

For more information, visit quickstep.com.

Must Read

‘Tom’s Tips:’ Defining convenience

https://www.youtube.com/watch?v=VpaupNVXnRk Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for...

Daltile launches Anders collection

Dallas, Texas—Daltile’s newly-launched glazed porcelain tile collection, Anders, features a soft concrete visual offered in both warm and cool grays in a 32 x...

5 ways to build customer relationships

(This article was originally published on entrepreneur.com. It has been edited for content and style.) Brand equity, loyalty or affinity are really just terms used interchangeably to...

How consumers discover products on social media

(This article was originally published at HubSpot.com. It has been edited for content and style.) Marketing is all about meeting people where they are—and often,...

Dal-Tile showcased in Mohawk ESG Report 2022

Dallas, Texas—Dal-Tile and its tile brands—Daltile, Marazzi and American Olean—are part of the newly released Mohawk Industries Environmental, Social and Governance Report (ESG Report...

Spartan Surfaces acquires HiLine Inc.

Bel Air, Md.—Spartan Surfaces acquired HiLine Inc., effective September 30, 2022. Based in Minneapolis, HiLine covers Minnesota, Wisconsin, Dakotas, Iowa and Nebraska. Spartan welcomes the HiLine...
Some text some message..