Dallas—The message of Quick•Step’s designer partner, Erinn Valencich, during Surfaces 2011 was consumers will continue to be value conscious this year 
and will look for ways to express their personal creativity and make their homes more beautiful, while staying within a budget. Erinn recommends adding affordable, easy to install Quick•Step flooring to give a room a noticeable refresh, for a price tag attractive to most of today’s value conscious consumers.
“One of the most popular national mainstream trends right now is the room lift,” said Valencich. “Rather than trading up to bigger, better homes or embarking on expensive, whole-house remodels, today’s consumers simply want new ideas on how to ‘refresh’ their homes quickly, easily, and affordably.
“My message to them is a very effective design technique to achieve ‘big style with small change’ is the addition of affordable, easy to install Quick•Step flooring. With its patented Uniclic glueless installation locking system, covering up worn-out linoleum or tearing out old carpet and putting in a new laminate floor is within the skill level of the average homeowner. Because Quick•Step is available in all of the hottest styles and colors, consumers can use a Quick•Step floor to easily and affordably breathe new life and design flair into any room.”
Erinn was on hand during Surfaces 2011 in the Quick•Step booth helping retailers’ and distributors’ customers stay within a budget and still create beautiful living spaces by employing simple room lift techniques. During 2011, Erinn will continue to share this effective, room lift design technique through in-store seminars, online design style tips and webisodes on quickstep.com. There will also be a national consumer contest called the “Quick-Step Room Refresh”.
For more information, visit quickstep.com.