Milliken’s floor covering division has relaunched its website, www.MillikenCarpet.com, to reflect a robust, international resource for the architectural and design community – and its many customers around the world.
The updated site revolutionizes the way visitors access the online Product Catalog – to search Milliken’s global floor covering offering, which spans the Americas, Europe, Asia Pacific, Africa and the Middle East.
“Milliken is leading the global marketplace with inspiring and meaningful designs,” said David Moody. “With this tool, we’re able to communicate a fresh point of view, while engaging the online community, to support architectural and design activities around the world.”
Individuals can view collections by industry – commercial, hospitality, residential, Main Street and walk off mats – or by the following:
Region
Inspiration terms
Color
Sustainability features
Construction
According to Barbara Haaksma, vice president of marketing and design for Milliken, the site focuses on more than just inspiring product introductions.
“This online tool provides a visually driven experience for individuals, while answering the question, ‘how can we help?’” she said. “By offering support on current projects, answers about sustainable initiatives and commentary on industry news and trends, we’re working with our customers to be help them be more successful among a competitive landscape.”
Sustainability
New sections of the site’s Sustainability pages continue Milliken’s core commitment to environmental practices – and outline the company’s responsible manufacturing and carpet recycling programs. In addition, the “Fun with Carpet” feature provides a lighthearted approach to address the very serious topic of carpet sample recycling alternatives.
Blog and Recent News
The new Milliken Carpet blog is designed to share industry news, recent events and multimedia – such as photos and video – and serve as an extension of current social media activities on Facebook and Twitter. Milliken will also feature recent announcements coming from the floor covering division.