Hannover, Germany — Now boasting a new look and feel, Domotex aims to further consolidate its status as the most important international trade fair for the carpet and floor covering sector. “The new purple brand color and the new-look logo give Domotex a modern and dynamic corporate image,” says Susanne Klaproth, Project Manager of Domotex at Deutsche Messe. “The new look will help us strengthen the international reputation already enjoyed by Domotex as a center of competence and a global platform as it emphasizes the role of design and creativity within the global carpet and floor covering industry. Domotex offers an abundance of product colors, materials and designs. The focus on design, which is so important to this sector, is now also reflected in our Domotex branding.”
The new color associated with Domotex – a strong, vibrant purple – appears in the logo as well as in all advertising and the Domotex website, and evokes a modern and stylish image. Klaproth argues: “Purple symbolizes creativity and personality, is uplifting, inspiring and confident. In other words, it is the perfect choice of color for a trade fair known world-wide as the most important event for carpets and floor coverings.”
The new Domotex logo – a purple square with the Domotex name in white letters – is sophisticated and modern. In this sense it is the ideal expression of a trade event which year after year sees some 1,400 exhibitors from every corner of the world showcasing their latest products.
Domotex will also be launching a new campaign in 2012. The core idea behind the campaign is to show how floors can create an ambience using specific room settings. This is realized in an advertisement showing an open-plan loft in which the floor is the dominant design element, providing the room with a creative touch and an extremely individual flair.
The new brand look and logo has been developed by the Hamburg-based agency BBS (Bartel, Brömmel, Struck).