Back in the day—a.k.a. the mid ‘90s—when laminate flooring was first making its way to America’s shores, the product’s look was quite unsophisticated. Thanks to advancements in technology, the designs and texture of laminate have become so realistic that mill executives themselves have been so fooled by their own product they’ve had to reach down and touch it to determine whether it was laminate or the real thing. Here are just some of the latest looks in laminate flooring today, including several of the hottest sellers, products new to the marketplace or those just about to make their debut.