EarthWerks introduces new products for Surfaces 2013

Home News EarthWerks introduces new products for Surfaces 2013

EarthWerks is known for industry-leading luxury vinyl tile (LVT) innovation in the flooring industry, and this year’s Surfaces show in Las Vegas is no exception with 50 new SKUs being introduced.

“Some offer LVT, we are LVT,” said Jonathan Train, vice president for development at EarthWerks. “Our decades of LVT experience has paid off very well for our brand and our customers, and this year we’ll be showing 21 new EarthWerks plank and tile SKUs including handscrapes, travertine and other exclusive designs, all now available for our Choice Display. This display has really given retailers great flexibility in choosing just the right combination of products for their local areas.”

Also new for 2013 is EarthWerks Aurora, a new loose lay product for the USA market. L.A. Train, president, stated, “Our loose lay product has had great success in Europe, and we are delighted that we now have the increased capacity in order to now introduce it in the U.S.” Aurora has 8 SKUs and carries a lifetime residential and 10 year heavy commercial wear warranty. “It is an ideal product when speed or portability of a floor is needed,” he said.

Finally, the company will introduce 22 new SKUs for LinkWerks, the company’s branded line of glueless locking floating floor systems featuring the Unilin Click technology with the EarthWerks flare for fashion and design. “The success of our LinkWerks line has been phenomenal,” said Don Evans, VP of sales for EarthWerks. “In fact, LinkWerks was featured this past year on’Mega Dens,’ shown on HGTV and the DIY Network. With our Surfaces introductions, we will have over 250 SKUs of LVT stocked in North America. We are LVT, and that’s a powerful advantage for retailers.”

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