Chagrin Falls, Ohio—All too often, shoppers think they‘ve found the ideal flooring to meet their design preferences, only to discover it may not be a reasonable option for their performance or budget considerations. As part of its iSelect floor shopping experience—a customer-focused system that empowers consumers to select flooring that meets all their needs, from design to performance to budget and health—Tarkett is introducing its new Specifi collection.
To create the Specifi system, Tarkett identified 17 of its most popular FiberFloor designs and produced each in four different constructions and warranty levels. Specifi is about having the flooring design you want in the performance and budget level you need.
“We heard a common story from flooring shoppers and retailers, in which people would fall in love with a certain design, only to discover they couldn’t afford it, or it wouldn’t be durable enough for their lifestyle,” explained Bruce Ziegler, director of product management. “We created the Specifi collection because a flooring shopper should never feel like they need to sacrifice design for budget or performance needs.”
Available in warm, coordinating designs, Specifi’s four collections include: Liftetime, Magnitude, Easy Living and Fresh Start.
Designed with resilient wear layers that stand up to real-life water, moisture, scuffs, scratches and indentations, FiberFloor is an all-in-one solution. All Tarkett FiberFloor collections in Specifi are also certified asthma & allergy friendly by the Asthma and Allergy Foundation of America.