Dalton — USFloors now offers west coast distribution out of Anaheim, Calif., to provide faster service for customers in the region. Right now, USFloors’ Castle Combe Originals oil finished hardwood collection is fully stocked in California, with the company’s popular and patent-pending COREtec Plus Engineered Luxury Vinyl Floors to be added in April.
Piet Dossche, USFloors president and CEO, said it is an ongoing focus to improve the retail customer experience when buying collections and products from USFloors. “We opened our office in Shanghai in October to address quality and service in order to reduce lead-times at point of purchase. Our commitment to West coast inventory allows us to further build on this and provide stronger support to our sales team and our customers by significantly reducing transit times to deliver their orders,” he said.
Chanel Clifford, who manages the USFloors’ Western sales region, said dealers are excited to have faster access to USFloors products. “Our customers have been asking for this and our management team has been responsive to their needs. Having local stock is a big deal in the west and it shows dealers that we are committed to growing our business and improving customer satisfaction from the Pacific Coast to the Rocky Mountains.”
In addition, USFloors has expanded the sales force in California and the Mountain West to allow more attentive representation to USFloors customers in the region.
Dossche continued, “Our business is growing, our latest introductions are being very well received by our retail partners. We have the capacity, the means and the commitment to do whatever is necessary to improve customer satisfaction and maintain and enhance our role as the leading supplier of oiled hardwoods, cork, bamboo, and innovative, cutting edge products like COREtec Plus. We are very optimistic about the prospects of continued growth out West and throughout the U.S. in 2014 and beyond.”