Lancaster, Pa. — Armstrong World Industries Inc. announced that ICC Floors in Indianapolis, Ind., has been named an Armstrong Elite Retailer. This marks the first time ICC Floors has been hand-selected to display the Elite line. Showrooms in the Armstrong Elite Program display the broadest selection of Armstrong flooring, and showcase products from every flooring category. From hardwood to vinyl sheet, laminate to luxury vinyl tile, Armstrong Elite flooring showrooms display the best Armstrong products, in the best showrooms throughout the country.
“ICC is a wonderful flooring retailer, with an equally wonderful staff,” said Steve Staikos, national sales manager, strategic accounts, Armstrong. “Their product offerings are top notch, but even better is their dedication to service excellence and the whole floor buying experience.”
Cameron Haughey, co-owner, ICC Floors, said, “What’s really important, that despite being a huge company, Armstrong always cared about my business. Armstrong is not just pushing product, but product that I can sell.”
Elite Retailers go through extensive training that allows them to specialize in Armstrong product knowledge and installation expertise. New displays will also be added to the showroom, providing a highly coveted showcase of a wide range of floor covering options for customers to choose from. An additional benefit of the program for the retailer is that the store is co-branded on Armstrong.com which helps to provide qualified leads direct to the retailer.