Norwalk, Conn.—Metroflor has appointed Gary Keeble as its director of marketing. In his new role, Keeble will assume marketing communications and brand management responsibilities for Metroflor’s portfolio of brands including Konecto, Engage, Engage Genesis, Metroflor and Artistek Dryback as well as Prevail Adhesives & Accessories. He will direct and supervise advertising and public relations, social media, merchandising, trade show activity and new product development.
Keeble brings over 25 years of experience in the flooring industry to Metroflor, spanning multiple categories in both residential and commercial markets. Before joining Metroflor, he served as product and marketing manager at USFloors for seven years.
“Gary comes to us with years of marketing and merchandising experience, having worked at such fine companies like Mohawk Industries, Beaulieu and most recently, USFloors,” said Russ Rogg, president and CEO of Metroflor. “He is disciplined, insightful, practical and will be a wonderful addition to our team as we prepare to launch a variety of new products, improve our social media activities and enhance our web presence.”