Loxcreen Flooring Group’s professional division undergoes rebranding

HomePress ReleaseLoxcreen Flooring Group’s professional division undergoes rebranding

Mississauga, Ontario, Canada—M-D Building Products has recently consolidated and simplified its professional market presence under the newly name M-D PRO. The professional division launched the name just prior to the holiday season along with a new logo that will replace Loxcreen Flooring Group on all future product labels, marketing materials, social media, as well as a new website that is currently in development (www.mdpro.com).

“This new logo was designed to honor the history of the M-D brand but also to clearly distinguish it from the traditional retail channels that M-D is best known for,” said Joe Comitale, president, M-D PRO. “The M-D PRO business has a separate and autonomous management team that works closely with the senior management of M-D to make sure that corporate ideals are maintained while at the same time taking advantage of the expertise and specialization that the professional side of the business demands.”

M-D PRO will be the brand name for all of the professional accessory product lines except the decade old PROVA brand of ceramic and stone installation accessories. “PROVA was the only other brand we decided to keep and promote due to its established brand equity, its great potential for growth in the marketplace and its overall meaning to the product line,” said Julia Vozza, marketing manager, M-D PRO.

The new M-D PRO branding and image will be on display at The International Surface Event in Las Vegas at booth #5447.

Must Read

Design Week kicks off in Chicago

Chicago—Two commercial shows—NeoCon, the largest commercial design showcase in North America; and Design Days, the new kid on the block that has drawn significant...

Daltile hosts A&D community during annual ‘Parked at NeoCon’ event

Chicago—Daltile welcomed architects and designers to its Design Studio here for the company’s annual “Parked at NeoCon” lunch. The event showcased the brand’s exciting...

Bjelin’s Woodura wins NeoCon award

Chicago—Bjelin’s durable Woodura hardwood flooring has won the Best of NeoCon 2024 Award. This award recognizes ideas that show innovative and sustainable design. “We’re honored...

Award of Excellence: Mohawk, EF win Best Overall

Garden City, N.Y.—Winning never seems to get old for Mohawk and Engineered Floors, which once again proved to be the big winners in FCNews’...

Mohawk elevates Jason Randolph

Dalton—Mohawk has promoted Jason Randolph, formerly SVP, Karastan sales, to the position of senior vice president, residential sales. He assumes the position formerly held...

Tarkett, Mycocycle partnership aims to drive industry to zero waste

Solon, Ohio —Tarkett has formed a partnership with Mycocycle, a Chicago-based, nature-inspired biotech startup, in a move to drive the construction industry to zero...
Some text some message..
X