Technology: Houzz programs support retailers, suppliers

Home Inside FCNews Technology: Houzz programs support retailers, suppliers

May 22/29, 2017: Volume 31, Issue 25

By Lindsay Baillie

Houzz, a visual-based, online platform focused on home renovation and design, is working to provide flooring retailers a space to develop name recognition in their local markets. The goal is to help retailers reach new customers and network with other flooring/home remodeling professionals.

“Houzz is the largest platform for home remodeling and design,” said Kathleen Hegedus, industry marketing representative for Houzz. “We have more than 40 million people using this site and app every month to get inspiration, get smart about home improvement and ultimately find the right professionals for their projects. Whether that’s a small or large project, we have something for everyone.”

The company offers free and easy-to-use profiles to flooring professionals. It also provides additional local advertising programs that flooring retailers can use to drive extra exposure in their local markets and also gain new business. “We’re happy to talk with any local installer or retailer about the options that are available to them,” Hegedus said.

Houzz also has several co-op programs with manufacturers, including Armstrong, Mohawk and Shaw. In fact, Houzz acknowledges manufacturers and retailers with its “Best of Houzz” awards, which celebrate the best design, customer service and photography on the website.

Houzz strives to add value for its partners by regularly creating new features and enhancements. One example is Idea Books, which allows retailers to connect and communicate with prospective clients. “It also keeps a lot of that inspiration and communication in a single place, which can be beneficial for flooring professionals to stay organized as they share those ideas with their prospective clients,” Hegedus explained.

Looking to the future, Hegedus said Houzz is focused on making improvements by testing new features with its customer base. “We look forward to even more co-op and national partnerships down the road.”

Flooring professionals interested in opening an account can go to Houzz.com/pro to sign up.

Must Read

Web exclusive: Mohawk execs talk retailer assistance, CARES Act 

By Steven Feldman Mohawk top leadership today hosted a webinar to help specialty flooring retailers navigate the complexities of the CARES Act stimulus package along...

Coverings announces ‘Coverings Connected’ digital experience

Arlington, Va.–Coverings, the largest international tile and stone exhibition and conference in North America, will host a brand-new digital experience called Coverings Connected. The...

WFCA: Hold sick, family leave pay

New regulations regarding the recently passed Families First Coronavirus Response Act (FFCRA) significantly limit when a small business must pay sick and family leave...

Web exclusive: Stay entertained at home with free video streaming

By Megan Salzano When Netflix isn’t enough, or you just don’t want to spend your money on another streaming service, there are actually 10 free...

Web exclusive: What retailers need from manufacturers—now and in the future

By Ken Ryan When the national nightmare that is the COVID-19 pandemic is in the rear-view mirror, and some semblance of normalcy returns to the...

Mohawk to host Retailer’s Guide to the CARES Act call

To help specialty flooring retailers navigate the complexities of the stimulus package, Mohawk’s Paul De Cock, Jeff Meadows and Tom Lape will be hosting...
X